HR Associate

About Optimite

Team

About the Role

Key Responsibilities:

1. Recruitment & Employer Branding (50%)

• Source, screen, and schedule candidates across multiple job portals.
• Shortlist candidates within 2 days of JD posting and coordinate interviews seamlessly.
• Follow up with all interviewers for submi feedback within 24 hours.
• Ensure 100% feedback collection from all candidates, maintaining at least 95% positive feedback.
• Maintain dashboards tracking hiring velocity, offer acceptance rate, and source performance.
• Partner with the HR Manager to execute internal job promotions monthly and highlight internal growth stories.
• Develop and manage Optimite’s employer brand presence across platforms (LinkedIn, Instahyre, Naukri, etc.) to attract top talent.
• Build and maintain proactive candidate pipelines for all current and future roles, ensuring a ready pool of qualified profiles to immediately leverage in case of backouts or new openings.

• Time-to-shortlist 2 days.
• Candidate feedback positivity 95%.
• +25% monthly growth in qualified applicants.

2. Communication & Task Tracking (25%)

• Ensure 100% message acknowledgment across departments within SLA ( 30 minutes during working hours).
• Track and follow up on all assigned HR tasks daily using ClickUp.
• Maintain day-end completion of all communication-linked deliverables and prepare concise daily updates for the HR Manager.
• Support the Heads of Department in tracking tasks, ensuring full visibility and accountability.

• 100% acknowledgment compliance.
• 95% daily task completion rate.
• Zero delayed escalations beyond 24 hours.

3. Culture, Feedback & Engagement (15%)

• Run monthly pulse surveys and collate insights for the Founders’ Office.
• Research and plan team engagement activities, buddy systems, and internal recognition programs.
• Track and report participation, engagement, and eNPS trends.
• Maintain a continuous feedback loop, collecting input from employees and candidates to improve culture and experience.

• Engagement ritual delivery 95%.
• Team participation 75%.
• Positive eNPS and retention trend quarter-over-quarter.

4. Onboarding & Compliance (10%)

• Ensure every candidate is warm, well-informed, and joins the Day-1 call on time.
• Coordinate with the HR Manager and reporting manager to ensure all onboarding tasks are created and tracked in ClickUp.
• Makes sure 100% onboarding task closure on ClickUp by the end of Day 1.
• Maintain compliance by ensuring all HR checklists, documentation, and acknowledgments are submitted accurately.

• Day-1 ClickUp task closure 100%.
• New hire attendance and engagement 100%.
• Compliance accuracy 100%.

5. Reporting & Analytics

• Maintain updated hiring, onboarding, and engagement data in ClickUp and Sheets.
• Prepare weekly and monthly HR performance and culture reports with the HR Manager
• Present insights and recommendations for process improvement and culture building.

• 100% reporting accuracy.
• Weekly report delivery by Friday EOD.
• Zero data errors or mismatches.

What Success Looks Like

• All communications acknowledged and tracked within SLA.
• 100% onboarding task closure on ClickUp by Day 1.
• Predictable hiring and error-free coordination.
• 95% + positive feedback from candidates and employees.
• Continuous improvement in engagement and employer branding metrics.
• Optimite consistently represented as a “Best Place to Work” across platforms.

Requirements

• 1–2 years of experience in HR coordination, recruitment, or operations.
• Strong communication and follow-up discipline.
• Expertise in Hiring for Advertising and Media roles.
• Hands-on experience with ClickUp, Asana, or similar tools.
• Familiarity with LinkedIn, Instahyre, or Naukri sourcing tools.
• Data-driven mindset with high attention to detail.
• Proactive, ownership-oriented, and comfortable in a fast-paced setup.

Nice to Have

• Startup or agency experience.
• Experience in HR analytics, culture, or engagement initiatives.
• Understanding of employer branding and internal communications.