HR Social Media Specialist (Employer Brand & Talent Marketing)

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

The HR Social Media Specialist leads the strategy, execution, and optimization of organic and paid social media initiatives that support talent acquisition and employer branding objectives. This role drives candidate engagement, strengthens employer brand visibility, and supports measurable hiring outcomes through high-impact, platform-native content across Instagram, TikTok, and Facebook.

This position is responsible for proactive and reactive social media engagement that protects and enhances UPS’s reputation and candidate experience. The specialist monitors social channels, responds to employee and candidate inquiries or concerns, and collaborates closely with Talent Acquisition partners, subject matter experts, and external vendors to deliver effective, brand-aligned social initiatives.

Key Responsibilities

Social Media Strategy & Execution

• Own the end-to-end lifecycle of organic and paid social media campaigns, including strategy development, content creation, publishing, and performance optimization.
• Develop and deliver platform-native content aligned with current trends, audience behaviors, and best practices to increase reach, engagement, and candidate conversion.
• Monitor cultural moments, platform updates, and emerging trends to identify opportunities to expand reach while maintaining brand integrity.
• Support on-site content capture, including basic photography and video recording using professional or mobile equipment.

Employer Brand & Recruitment Marketing Impact

• Drive qualified organic traffic to recruiting channels to increase inbound candidate interest and support reduced cost-per-hire.
• Strengthen employer brand awareness through authentic, compelling storytelling tailored to priority hiring audiences.
• Ensure all social content aligns with corporate messaging, approved narratives, and brand guidelines.

Paid Media Optimization & Vendor Management

• Partner with marketing partners and other vendors to optimize social campaigns and alignment with hiring priorities
• Lead day-to-day coordination with external partners, including timelines, asset reviews, feedback, and status reporting.
• Ensure all deliverables meet performance objectives and brand standards.

Performance Analytics & Reporting

• Track, analyze, and report on key performance metrics across organic and paid social channels.
• Validate vendor-provided data to ensure accuracy and reporting integrity.
• Translate performance insights into actionable optimization recommendations that improve engagement, traffic, and recruiting outcomes.

Cross-Functional Collaboration

• Collaborate with leadership and cross-functional stakeholders to align messaging priorities and secure approvals.
• Stay informed of internal initiatives and adapt social content to relevant business priorities and current events.
• Ensure timely execution of campaigns that support broader HR and business objectives.

Role Expectations

• Own planning, execution, and optimization of social media campaigns supporting Talent Acquisition and employer brand initiatives.
• Apply platform-specific best practices for Instagram, TikTok, and Facebook, adapting strategies as algorithms and trends evolve.
• Produce and manage high-quality social content using appropriate creation and editing tools.
• Collaborate effectively with vendors and internal partners to maximize paid and organic performance.
• Leverage performance data and insights to continuously refine strategy and improve outcomes.

Qualifications

Required

• Must reside in the same geographic area as the role or be willing to self-relocate.
• Must be willing and able to report to the UPS Corporate Office in Atlanta on a hybrid basis of four days in office and one day remote.
• Must be willing and available for frequent local travel and occasional domestic travel.
• Must be flexible to work nonstandard hours as needed for projects, events, or campaigns.
• Familiarity with social media platforms, including Instagram, TikTok, and Facebook.
• Strong written and verbal communication skills.
• Basic understanding of social media analytics and performance metrics.

Preferred

• Bachelor’s degree (or international equivalent) in marketing, communications, human resources, or a related field.
• 2+ years of experience in social media, digital marketing, or a related discipline.
• Experience managing or supporting brand social media accounts.
• Experience using social media management tools (e.g., Sprout Social, Sprinklr, or similar platforms).
• Basic knowledge of photography and video capture, including use of camera equipment or mobile content creation tools.

Additional Information

• This position is an internal grade 10F.
• The last day for internal candidates to apply is April 16, 2026 (11:59 PM EST).
• Relocation assistance is not available for this position.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.