Illustrator and Designer

Job Title: Minimalist Illustrator / Graphic Designer

About the Role

We are looking for a versatile Illustrator / Graphic Designer with a clean, modern aesthetic and strong digital design sensibilities. You should be comfortable producing high-quality illustrations, selecting and adapting illustration libraries, and creating polished visual assets for performance-driven ad campaigns across Google, Meta, and other channels.

This role requires a mix of creativity, speed, and technical execution. You’ll collaborate with our product, marketing, and creative teams to deliver compelling visuals that elevate our brand and drive engagement.

Note: We’re a young startup. If your priority is to make money now, then this role might not be for you. However, if you’re looking for something more meaningful:

• If you want to be part of a superstar team that’s not just talented, but also humble and kind,
• If you're excited to build a game-changing product from the ground up,
• If you're eager to learn, grow, and take on new challenges,
• If you thrive on solving tough problems and working hard,
• If you're driven by the idea of making a real impact in the world,
• You want to grow (including financially) as we grow,

Then please keep reading!

Key Responsibilities

Illustration & Visual Design

• Create clean, modern, brand-aligned illustrations for digital products, websites, and marketing assets.
• Research, evaluate, and recommend illustration libraries and styles that fit our brand voice and campaign needs.
• Adapt and customize illustration libraries to ensure consistency across use cases.
• Develop reusable visual components, icons, characters, and motifs.
• Marketing & Ad Creative
• Design high-performing creative assets for Google Ads, Meta/Facebook Ads, Instagram, and other paid media channels.
• Produce variations optimized for A/B testing (layouts, styles, messaging placements, etc.).
• Ensure creatives meet platform specifications and performance best practices.
• Work closely with marketing leads to understand campaign goals and translate them into effective visuals.

Brand & Creative Support

• Maintain a consistent visual language across all materials.
• Collaborate on landing pages, email templates, and social media graphics as needed.
• Support quick-turn creative requests while maintaining quality and attention to detail.
• Follow existing brand guidelines and help refine them over time.

Required Skills & Experience

• 1–4 years of experience in illustration, graphic design, or digital design.
• Strong portfolio demonstrating clean, modern design and illustration skills.
• Proficiency in Figma, Adobe Illustrator, and Adobe Photoshop.
• Ability to source, assess, and customize illustration libraries (e.g., vector sets, icon packs, character systems).
• Experience creating ad creatives for Google, Meta, or other paid social platforms.
• Strong understanding of layout, color, typography, and visual hierarchy.
• Ability to work independently and turn around deliverables quickly.
• Strong research skills and ability to match styles to campaign objectives.

Nice-to-Have

• Experience with animation (Lottie, After Effects).
• Basic UI/UX design experience.
• Experience with kid/family-friendly brands or playful illustration styles.
• Knowledge of design trends in D2C, SaaS, marketplaces, or consumer apps.

Who You Are

• You have a strong eye for detail and a love for clean, modern visuals.
• You enjoy researching new styles, libraries, and design systems.
• You’re fast, reliable, and comfortable handling multiple creative requests.
• You’re collaborative and receptive to feedback.

Pay: Rs700.00 per hour

Expected hours: 10.0 – 20.0 per week

Application Question(s):

• Are you available between the hours of 12- 8pm IST?
• Why do you believe you'll be a good fit for this role? What makes you uniquely qualified?
• Please share your portfolio
• You can check your English proficiency here https://www.efset.org/quick-check.

Experience:

• Illustration & Graphic Design: 3 years (Required)

Language:

• English Fluently (Required)

Work Location: Remote