INFLUENCER COORDINATOR

Influencer Coordinator

Location: Dubai

Mode of Work: from office
Department: Public Relations
Reports to: PR & Communications Director

Start Date – This role is expected to start in April 2026.

Role Overview

At Means Design, the Influencer Coordinator is not just a campaign executor; this role is a growth-track position designed for future leadership within the influencer and PR division.

You will support with end-to-end influencer campaigns, play a key role in shaping brand narratives, and contribute to client success and business growth. High-performing candidates will have a clear pathway toward career progression and higher ranking roles within the agency.

Key Responsibilities

1. Influencer Strategy & Talent Sourcing

• Identify and recommend influencers aligned with brand positioning, audience insights, and campaign objectives
• Develop influencer shortlists, whilce continuously building and expanding Means Design influencer network

2. Client & Campaign Planning

• Collaborate closely with the Client Servicing team to understand brand strategy and KPIs
• Contribute to campaign ideation and influencer strategy proposals
• Ensure client approvals are secured at every key milestone

3. Campaign Ownership & Execution

• Support heavily with influencer outreach, attendance and timeline management
• Ensure proper and accuarate briefings are given to influencers prior to the event participation
• Ensure clear and accurate briefing from clients and internal teams, so influencer selection and campaign coverage align with the pre-event objectives.
• Consistently ensure deliverables are clearly defined, agreed with influencers ahead of events, aligned with Means Design workflow and creative standards, and accurately reported to internal teams and clients.
• Manage campaign schedules proactively to avoid delays or clashes of events

4. Relationship & Negotiation Management

• Maintain strong, long-term partnerships with high-performing influencers
• Negotiate rates and deliverables effectively to optimise campaign budgets, when needed
• Maintain clear, professional communication with influencers.

5. Reporting & Performance Optimization

• Analyze campaign metrics (reach, engagement, conversions, audience insights)
• Prepare strategic post-campaign reports with actionable recommendations
• Track influencer ROI and identify opportunities for performance improvement
• Maintain contracts, documentation, and cost tracking

Qualifications

• Bachelor’s Degree in Marketing, Advertising, Media, Communications, or related field
• 1–2 years experience in influencer marketing, or digital campaigns or in a similar role
• Strong organisational and project management skills
• Strong understanding of influencers within the lifestyle, hospitality, hotel, F&B, and luxury sectors
• Analytical mindset with understanding of social media metrics
• Confident communicator with negotiation skills
• Passion for digital culture, content trends, and brand storytelling
• Flexibility and willingness to attend events and support campaigns outside regular office hours, including evenings and weekends when required

Why This Role is Different

• You will work directly with decision-makers
• You will gain exposure to high-value brands and gain experience working with the best names in luxury, hospitality, hotel and F&B sectors.
• You will own campaigns, not just coordinate tasks
• You will have a clear performance-based promotion pathway

Job Type: Full-time