Influencer Marketing

Influencer Marketing Executive — Brand
Team About Toothsi
Toothsi is a consumer-first oral care brand that blends clinical credibility with aspirational, relatable storytelling to help people feel confident about their smiles. The Brand team crafts campaign-led storytelling, builds long-term creative assets, and runs high-impact performance and awareness initiatives across digital channels.

Role summary You will own influencer strategy execution for Toothsi’s brand and performance campaigns — from creator discovery and creative briefs to contract negotiation, content QA, distribution coordination, and post-campaign analysis. You will work closely with Brand, Performance, Creative, and Partnerships to scale authentic creator collaborations that move both brand metrics and direct response outcomes.

Key responsibilities
● Develop and execute end-to-end influencer campaign plans that support brand and performance objectives (awareness, consideration, lead/checkout conversion).
● Identify, vet, and build long-term relationships with creators across tiers (macro, micro, nano) and platforms (Reels, Shorts, YouTube, Instagram, Meta Feed, and emerging channels).
● Write clear creative briefs and approve content for on-brand storytelling, product claims, and compliance with medical/clinical guidance.
● Negotiate fee structures, scope, usage rights, and deliverables; manage contracts and payments with finance and legal.
● Coordinate creator shoots, talent logistics, and asset handovers to the Creative & Performance teams for ad repurposing.
● Monitor content publication, track deliverables, enforce timeline adherence, and escalate blockers proactively.
● Analyze campaign performance vs. KPIs; produce actionable post-mortems with learnings and creative recommendations.
● Maintain an influencer CRM and rate-card library; build case studies and creative asset libraries for future campaigns.
● Keep pulse on creator trends, platform feature changes, and best-practice formats to inform pilots and tests. Key performance indicators (KPIs)
● Reach and engagement (impressions, views, ER) against campaign targets.
● Conversion lift (traffic, leads, checkouts) attributable to influencer funnels.
● Content quality and repurposability score (creative team rating).
● Cost efficiency (CPR/CPA/CPM vs. benchmarks).
● Speed to launch (time from brief to live deliverable).
● Number of long-term creator partnerships established.

Required experience & skills
● 1.5–4 years in influencer marketing, talent partnerships, or digital agency-side creator commerce.
● Strong network/experience working with Indian creators across Instagram, YouTube, and Shorts/Reels.
● Excellent written and verbal communication; must be able to write crisp briefs and negotiate clearly.
● Good aesthetic judgment — can evaluate content for brand fit, authenticity, and ad-readiness.
● Analytical mindset; comfortable with basic performance analysis and reporting (Excel/Google Sheets).
● Project management skills; comfortable managing multiple campaigns and stakeholders simultaneously.
● Familiarity with creator contracts, usage rights, and basic budgeting.
● High attention to detail and sense of urgency; ability to work in a fast-paced consumer brand environment.

Preferred
● Experience in D2C, beauty, wellness, or health/clinical brands.
● Hands-on experience repurposing creator content into paid ads.
● Basic understanding of social ad platforms and tracking (UTMs, pixels, attribution basics). ● Existing relationships with creators and talent managers in India. Education
● Bachelor’s degree in Marketing, Communications, Media, or related field (or equivalent experience).

What Toothsi offers
● A role with high creative ownership inside a growing consumer brand.
● Cross-functional collaboration with Brand, Creative, Performance, and Clinical teams.
● Competitive compensation and performance incentives.
● Fast-paced environment with opportunities to scale responsibility and lead creator strategy.

Candidate should be from well known Brand / Agency

Job Type: Full-time

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Application Question(s):

• Are you Immediate Joiner?
• Are you comfortable to work on alternate saturdays ?

Work Location: In person