Influencer Marketing Manager

• Develop the Partnership Execution Plan: Receive the approved GTM strategy from the Head of Marketing and PMM, and translate it into a concrete Influencer & Affiliate campaign plan (budget, target niches, platform mix).
• End-to-End Campaign Management: Execute full-cycle campaigns for the company’s products and apps. This includes sourcing creators, outreach, rate negotiation, contracting, creative briefing, content review, and payment processing.
• Build the Partnership Framework: Create the centralized "Influencer Playbook" for the company. Establish standardized pricing benchmarks (CPM/CPE), legal contract templates, and vetting criteria to ensure brand safety and consistency.
• Performance Tracking & ROI: Move beyond "likes" to measurable business impact. Partner with the Growth team to generate tracking links (via MMPs like AppsFlyer/Adjust) and rigorously track Cost Per Install (CPI), Return on Ad Spend (ROAS), and LTV of influencer-acquired users.
• Affiliate Program Management: Launch and manage performance-based affiliate programs (e.g., impact.com or direct partnerships). Recruit high-volume affiliates and review sites to drive steady, low-risk traffic.
• Content Usage Rights Management: Negotiate and secure "Whitelisting" (Spark Ads) rights, allowing the User Acquisition team to run paid ads using the influencer’s handle and content.
• Relationship Management: Build and nurture a proprietary database of high-performing creators and agencies for long-term collaborations, turning one-off posts into brand ambassadorships.
• Trend Spotting: Act as the internal expert on social trends (e.g., TikTok sounds, viral challenges) and brief the Creative/Social teams on how to leverage them.

Requirements

• Influencer Discovery Tools: Proficiency with discovery and CRM platforms (e.g., Grin, Upfluence, HypeAuditor, CreatorIQ) to find and vet creators at scale.
• Mobile Attribution: Understanding of how mobile tracking works. You must know how to create and track attribution links so every download is counted.
• Platform Expertise: Deep knowledge of algorithms and best practices for TikTok, Instagram Reels, and YouTube Shorts. You know what makes a video go viral versus what makes it sell.
• Data Analysis: Ability to use Excel/Google Sheets to track budgets, calculate weighted average CPAs, and build post-campaign performance reports.
• Whitelisting/Spark Ads: Technical knowledge of how to link creator accounts to Facebook Business Manager or TikTok Ads Manager for paid amplification.

Benefits

• Competitive Salary
• Family Health Insurance
• Paid Time Off
• Work-Life Balance
• Daily lunch
• In-house Gym