Senior Google and Meta Ads Specialist (Remote)

Job Title: Senior Google and Meta Ads Specialist (Remote)

Location: Remote

Job Type: Full time (12pm to 8pm PK time)

Overview:

Our client an EU based marketing agency company is seeking a full time remote proactive and experienced individual to manage and optimize campaigns across Meta Ads, and Google Ads. This results-driven role requires a strong background in paid campaigns and the ability to work independently. The ideal candidate will leverage AI tools like ChatGPT to enhance campaign performance and drive efficiency.

Key Responsibilities:

• Manage and optimize paid social campaigns on Meta Ads and Google Ads, ensuring performance aligns with business objectives and budgets.
• Proactively identify opportunities for campaign improvements and implement strategies to enhance performance.
• Analyze data and analytics to guide campaign decisions, continuously optimizing strategies.
• Take ownership of ad budgets, ensuring efficient spend management and measurable outcomes.
• Write high-quality, localized ad copy tailored to specific target audiences.
• Collaborate effectively with designers, developers, and marketing teams to deliver cohesive, on-brand campaigns.
• Track campaign performance using reporting tools like Looker Studio and provide actionable insights for continuous improvement.
• Stay updated on the latest trends in paid social and apply relevant insights to campaigns.

Required Qualifications:

• Proven experience managing paid social campaigns in e-commerce.
• Skilled in optimizing high-budget campaigns for measurable results.
• Expertise in Meta Ads, Google Ads, and related platforms.
• Strong English copywriting with a focus on localized content.
• Familiar with ChatGPT and custom GPT solutions for content refinement.
• Strong analytical skills to interpret data and optimize campaigns.
• Self-sufficient and proactive in task management and communication.
• Experience with reporting tools like Looker Studio is a plus.

Additional Skills We Value:

• Strategic thinking to balance branding and conversions.
• Creativity in developing innovative ad formats and messaging.
• Understanding of integrating paid social into an omnichannel strategy.
• Strong collaboration skills within cross-functional teams.
• Awareness of current trends in paid social and translating them into actionable strategies.

Tools and Processes:

• Use Slack for communication, with all tasks and deliverables requiring approval before going live.
• Proficiency in Monday.com for task management and the ability to work within established processes.

Benefits:

• Health Insurance
• Fully remote job opportunity
• Opportunity growth within the company
• Salary from PKR 280k p/m

Job Type: Full-time

Pay: Rs280,000.00 per month

Work Location: In person