Influencer Marketing Manager

ABOUT SAN DIEGO FC

At San Diego FC, we believe football is more than a game — it’s a community, a culture, and a movement. As MLS’ newest club, we’re building not just a team, but a brand that reflects the heart of San Diego.

This is an opportunity to join a team of passionate people and play a meaningful role in evolving the Club’s people systems from solid startup foundations into a scalable, high-performance, people first organization.

POSITION OVERVIEW:

San Diego FC is seeking a dynamic and creative Influencer Marketing Manager to develop and execute influencer marketing strategies that drive brand awareness, engagement, and sales. The ideal candidate will have a strong understanding of social media platforms, influencer trends, and proven experience in managing successful influencer campaigns.

Please include aa portfolio & social handle in your resume/application.

KEY RESPONSIBILITIES:

Strategy Development:

• Design and implement influencer marketing strategies aligned with San Diego FC’s goals.
• Identify key performance indicators (KPIs) and track campaign success.

Influencer Identification and Outreach:

• Research and recruit influencers across various platforms (e.g., Instagram, TikTok, YouTube, Twitter).
• Build and maintain strong relationships with influencers, agencies, and talent managers.

Campaign Management:

• Collaborate with influencers to develop authentic, engaging content that aligns with the brand’s voice.
• Coordinate deliverables, timelines, and budgets for influencer campaigns.
• Ensure compliance with brand guidelines and FTC regulations.
• Coordinate and host influencer and creator experiences on matchdays, including inviting guests, managing credentials and logistics, and ensuring creators capture engaging content that highlights the club, supporters, and matchday atmosphere.
• Serve as the primary point of contact for creators during matchday activations, facilitating behind-the-scenes access and ensuring a seamless and memorable in-stadium experience.

Content Collaboration:

• Work with influencers to produce high-quality content, including posts, videos, and stories.
• Repurpose influencer-generated content for use across brand channels.

Performance Tracking and Reporting:

• Analyze campaign performance metrics (e.g., reach, engagement, conversion rates).
• Prepare detailed reports on campaign results and provide actionable insights.

Trend Analysis:

• Stay updated on emerging social media trends, influencer marketing tools, and competitor activities.
• Experiment with new platforms and partnership approaches.

Cross-Functional Collaboration:

• Work closely with marketing, PR, and product teams to align influencer campaigns with broader marketing initiatives.
• Support product launches, events, and seasonal campaigns through influencer partnerships.

QUALIFICATIONS:

Candidates can meet the requirements with a combination of these qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in influencer marketing, social media management, or a related field.
• Proven track record of managing successful influencer campaigns.
• Strong understanding of influencer marketing platforms and analytics tools (e.g., Sprout Influencer, AspireIQ, GRIN, Traackr).
• Excellent communication, negotiation, and relationship-building skills.
• Creative thinker with a passion for storytelling and branding.
• Ability to manage multiple projects and deadlines simultaneously.

Preferred Qualifications:

• Experience working with global influencers or managing campaigns across multiple regions.
• Knowledge of social media advertising and SEO.

APPLICATION PROCESS

Please include aa portfolio & social handle in your resume/application.

We invite all qualified candidates to apply. This is an opportunity to be a part of a great team building something meaningful for San Diego. We offer excellent benefits including multiple health plans, lifestyle & wellness plans, over 30 days of paid time off, and a 4% company match on your 401(k).

San Diego FC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strongly value student athlete safeguarding and do background screening and training for certifications.