Influencer & Social Media Manager

RUTI is a California-based fashion house creating Ready-to-Wear collections and a brand experience that goes beyond clothing. Loved by women 35+ (and beyond), RUTI is about comfort, confidence, and individuality — and the quiet power of feeling truly yourself in what you wear.

After two years of remarkable growth, our journey is gaining even more momentum. We’re inviting exceptional people to join our expanding team — a group that is professional yet warm, united by creativity, purpose, and a shared passion for building the future of RUTI.

This is a unique opportunity to join a booming fashion brand at the perfect time.

Our ideal candidate is passionate about video content creation, fashion, styling, social media, and discovering and participating in viral trends across social media platforms. This role involves on-camera/video media communication—on-camera comfort, presence, and persona are a critical aspect.

Required Skills & Experience:

• Familiarity with the basics of video + photo editing (with either mobile apps or professional software)
• Ability to independently film + edit visually appealing smartphone video in a style native to social media
• Proven track record of creating social content that directly resulted in measurable sales growth.
• Exceptional interpersonal, verbal and written communications skills with a meticulous attention to detail
• Extremely proficient in all social media platforms (Instagram, Facebook, TikTok)
• Demonstrates a passion for fashion, styling, and can align beautifully with the RUTI brand
• Proficient in reporting KPIs

Responsibilities:

• Recruit and manage creators with a focus on high-conversion styling.
• Plan and execute all aspects of the Company’s social media channels, including but not limited to grid layout, stories, reels etc
• Create all Content and Copy needed for visual content for Company’s brand and social content, while keeping the “Ruti voice” and maintaining our brand aesthetic
• Plan and execute Company’s strategy for Brand Ambassadors, Influencers, Partnerships, Collaborations and Events, with the goal of amplifying these Brand activations
• Create and impact Company’s Social Media and Brand activation KPI’s by social media channels
• Manage the Company’s Social media calendar
• Collaborate with the Paid Media team to sync organic wins with paid scaling.
• Work closely and communicate effectively with the Company’s design, merchandising, production and planning team for product needed for Content activations
• Report to Growth Director/Founder of the Company

Required Qualifications:

• 3+ years’ experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, etc.)
• Excellent writing, copyediting, project management, organizational and communication skills.
• Ability to balance competing priorities, goals and timelines.
• Exceptional attention to detail and steadfast dedication to timeliness, consistency and quality control.
• Ability to work independently and collaboratively with high levels of integrity, maturity and enthusiasm.
• Experience working with ShopMy/LTK, and Meta Ads Manager - An advance
• Experience in E-commerce/DTC fashion - An advance