Innovation Brand Manager

Position Title: Brand Manager, US Retail

Position Type: Regular - Full-Time

Requisition ID: 42068

About the role.

As the Innovation Brand Manager – US Retail Marketing, you’ll play a pivotal role on McCain’s North America Marketing Team, helping shape the future of our retail portfolio and driving sustainable, profitable growth. This is a high-impact position where strategy meets execution where you’ll partner closely with the Senior Brand Manager to develop and deliver annual and mid-range marketing plans that build brand equity and accelerate consumer demand.

In this role, you won’t just support the business, you’ll help lead it. Acting as a strategic partner across Sales, Innovation, Marketing Operations, Go-to-Market, and Insights, you’ll bring ideas to life, align cross-functional teams, and ensure our portfolio meets ambitious performance goals.

If you’re a curious, creative marketer who thrives in a fast-paced environment and is eager to build both your marketing expertise and general management skills, this is your opportunity to make a real impact. At McCain Foods (Oakbrook, IL), you’ll have the autonomy to develop and execute brand strategies locally while contributing to a global brand with a strong legacy and bold future.

What you’ll be doing.

• • Co-develop and co-lead (with the Senior Manager) short and long term brand growth strategies to deliver sustainable results, and align other functions to those strategies. In partnership with the senior manager manage and lead the annual brand planning process for the brand and private label.
  • Analyzes business, brand, customer data and build strategies and business cases with strong rationale, including translating consumer insight to high impact initiatives.
  • Identify customer & channel opportunities with recommendations on actions.
  • Manages and leads development and execution of sales fundamentals (pricing, merchandising, shelving, assortment).
  • Support and/or Lead key initiatives including brand/promotional development through to campaign execution.
  • Support brand positioning and equity building initiatives.
  • Owns moderately complex cost savings projects and/or key influencer and overseer of MF initiatives.
  • Prioritize the flow of resources at the brand segment & project level.
  • Serves as a mentor/coach and/or manages and develops ABM’s.
  • Builds team and functional capability and culture.
  • Owns delivering the integrated marketing mix across all executions. Leads brand advertising and total communication mix process & projects with the support of the agency and the Senior Manager of Media & Communication.

What you’ll need to be successful.

• • Undergraduate Degree. Major in marketing preferred and an MBA is strong plus.
  • Previous marketing experience required dealing with CPG retailers (Walmart, Kroger, Publix, Wakefern and/or major grocery retailers preferred)
  • Previous experience required developing brand strategy, the brand P&L, campaign development & communication, product launches, and sales fundamentals
  • Food industry experience and/or Tier 1 CPG experience preferred
  • Consistently achieves results, even under tough circumstances
  • High degree of accountability with the ability to hold self and others accountable to meet commitments
  • Ability lead cross functional projects and teams and handle multiple projects and priorities on time with excellence
  • Ability to quickly and effectively build and maintain partnerships and work collaboratively with others to meet shared objectives
  • Strong communication and interpersonal skills to function effectively as a leader and in a team and matrixed environment.
  • A strong understanding of the US CPG retail environment with the ability to deliver solutions that benefit the company and customer
  • Strong analytical and creative problem solving skills (gathers critical data, translates analysis of an opportunity to resulting volume and financial goals, develops POV and recommendation)
  • Ability to be resilient in the face of adversity
  • Has the courage to step up and address difficult issues
  • Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
  • IRI analytic capabilities

About the team.

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office-based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details.

Compensation Package: $97,500.00 - $130,000.00 . USD annually + Bonus eligibility

The above reflects the target compensation range for the position at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs. This posting is for an existing vacancy.

Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well-being at the heart of what we do, every day. We understand and appreciate that each person’s needs are unique and ensure our benefits & well-being programs reflect that. Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.

Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.

Your privacy is important to us. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Job Family: Marketing
Location(s): US - United States of America : Illinois : Oakbrook Terrace

Company: McCain Foods USA, Inc.