Innovative pastry chef

Job Title: Pastry Chef / Creative Dessert Chef

Location: Ajman, UAE (Mall-based Pink Café)
Employment Type: Full-time

About the Café

We are a visually stunning pink café located in a busy mall in Ajman, catering to trend-savvy, experience-driven, and highly demanding customers. Our brand is all about Instagrammable moments, viral desserts, and unforgettable flavors. We are looking for a highly innovative Pastry Chef who understands that today’s food business is as much about creativity and storytelling as it is about taste.

Key Responsibilities

• Conceptualize, develop, and execute unique, eye-catching desserts and savoury pastry items designed to attract attention and go viral on social media
• Create signature desserts that align with current food trends and customer preferences
• Ensure all products meet high standards of taste, presentation, consistency, and quality
• Actively participate in content creation (photos, videos, reels, behind-the-scenes clips) for social media platforms such as Instagram, TikTok, and YouTube
• Caters for seasonal seasonal launches, promotions, and new menu concepts
• Maintain excellent food hygiene, safety, and cleanliness standards at all times
• Monitor ingredient usage, control costs, and minimize wastage
• Assist in menu pricing with a sales-driven and profitability-focused mindset
• Train and guide junior kitchen staff if required
• Stay updated on global dessert trends, viral food concepts, and emerging techniques

Social Media & Brand Expectations

• Strong understanding of what makes food content go viral
• Comfortable appearing on camera and demonstrating desserts or techniques
• Ability to creatively present desserts for maximum visual appeal
• Bonus: Own food-focused social media channel or content portfolio showcasing passion, creativity, and skills

Business & Sales Mindset

• Think beyond the kitchen with a business development approach MUST BE SALES DRIVEN
• Ability to create products that increase footfall, repeat customers, and average order value
• Understand customer behavior in a mall café environment
• Contribute ideas for collaborations, limited-edition items, and revenue growth

Required Qualifications & Experience

• Proven experience as a Pastry Chef, Dessert Chef, or similar role would be advantageous
• Strong knowledge of pastry techniques, dessert plating, and modern presentation styles
• Experience working in cafés, bakeries, restaurants, or hotels preferred
• Ability to work efficiently in a fast-paced mall environment
• Excellent time management and organizational skills
• Strong communication and teamwork abilities
• Flexibility to work weekends, holidays, and peak mall hours

Personal Attributes

• Highly creative, innovative, and trend-aware
• Passionate about desserts, food aesthetics, and customer experience
• Confident, energetic, and socially engaging personality
• Results-oriented with a strong sense of ownership
• Willingness to experiment, adapt, and push boundaries

What We Offer

• Opportunity to be part of a growing, trend-driven café brand
• Creative freedom to develop signature and viral menu items
• Exposure and support for personal brand growth on social media
• Competitive salary (based on experience)
• Dynamic, stylish, and inspiring work environment

Job Types: Full-time, Part-time, Permanent, Temporary

Pay: Up to AED3,500.00 per month