Inside Sales & Marketing Automation Specialist

Summary:

The Inside Sales & Marketing Automation Specialist plays a vital role in driving Chemence Medical’s commercial growth across the U.S. wound closure and seal market, with a particular focus on topical skin adhesives. This position blends marketing automation expertise with inside sales execution to generate qualified leads, enhance customer engagement, and accelerate revenue growth. The ideal candidate is strategic thinker with excellent communication skills and a passion for leveraging data-driven insights to achieve business objectives. Inside Sales & Marketing Automation Specialist must be both analytical and results-oriented — capable of designing and optimizing campaigns in CRM and Marketing Automation platform (HubSpot) while engaging prospects and customers directly through inbound and outbound communications. This role serves as a critical link between marketing, sales, and operations, supporting national initiatives under GPO and IDN contracts and ensuring CRM excellence to support double-digit growth objectives.

Key Responsibilities

Inside Sales:

• Engage with leads (hospitals, surgery centers) through phone calls, emails, and other communication channels to qualify prospects and move them through the sales funnel.
• Build and maintain strong relationships with prospects and existing customers to drive retention and upsell opportunities.
• Work closely with the sales team to hand off qualified leads and ensure a seamless transition to Regional Sales Managers and Sales Reps.
• Use HubSpot to track interactions, update lead statuses, and forecast sales opportunities.
• Schedule demos, clinical in-services, and follow-up calls in coordination withHead of National Sales, Regional Sales Managers and Clinical Educators.
• Support quotation requests, cross-reference matching, tender submissions, and distributor communications.
• Build and maintain strong relationships with prospects and existing customers to promote retention, upsell, and cross-sell opportunities.

Marketing Automation:

• Develop, execute, and manage marketing automation campaigns and workflows using Hubspot.
• Create and optimize email marketing campaigns, landing pages, and lead nurturing sequences to drive engagement and conversions.
• Segment audiences based on region, clinical specialty, and GPO/IDN affiliation (Vizient, Premier, HealthTrust, etc.) to deliver targeted messaging.
• Monitor and analyze campaign performance, providing actionable insights to improve ROI and conversion rates.
• Maintain data integrity within the CRM system, ensuring accurate lead scoring, tracking, and reporting.
• Collaborate with the marketing team and sales leadership to align automation strategies with overall sales & marketing goals.

Cross-Functional Collaboration:

• Partner with Contracting team, Regional Sales Managers and Field Representatives, Marketing, and Product teams to ensure consistent messaging and branding across all touchpoints.
• Provide feedback to marketing and sales leadership on lead quality, campaign performance, and market trends.
• Stay updated on industry trends, competitor activities, and emerging marketing technologies to inform strategy.

Key Performance Indicators (KPIs) – examples:

Inside Sales:

• Qualified Leads Generated: Monthly and quarterly targets met or exceeded.
• Lead Response Time: Respond to new leads within 5 hours of initial contact.
• Customer Retention Rate: Maintain a customer retention rate of 85% or higher for accounts managed.
• CRM Compliance: Ensure 95% of all lead interactions and updates are logged in the CRM within 24 hours.
• Pipeline Growth: Consistent month-over-month increase in active opportunities.
• Sales Support Efficiency: <24-hour turnaround on quotations and follow-ups.

Education and Experience:

• Bachelor’s degree, preferably in Marketing, Business, English, Communications, Journalism or a related discipline.
• 3–5 years of experience in inside sales, marketing operations, or CRM automation (preferably in medical device or B2B healthcare environment).
• Understanding of U.S. hospital supply chain structure and GPO/IDN frameworks.

Knowledge, Skills and Abilities:

• Strong analytical, communication, and organizational skills.
• Exceptional writing, editing, and proofreading skills with attention to detail.
• Strong storytelling ability and an understanding of persuasive marketing techniques.
• Experience with SEO, content strategy, and digital marketing best practices.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Proficiency in content management, CRM (HubSpot or SalesForce), marketing software, and collaboration tools.
• Wordpress and basic HTML experience preferred.
• High attention to detail and the ability to work cross-functionally in a fast-paced environment.

Physical Demands:

• Position requires walking, standing for prolonged periods, occasionally required to sit, climb, or balance, stoop, kneel, crouch or crawl. May frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 15 pounds.

Work Environment:

• Non-temperature-controlled warehouse, non-temperature-controlled production floor, temperature-controlled office.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• Employees holding this position will be required to perform any other job-related duties as requested by Management.

AAP/EEO Statement:

• CHEMENCE® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Tuition reimbursement
• Vision insurance

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
• Which state do you live in?

Work Location: In person