CVB Sponsorship Sales Manager

Job Summary

Plans and executes a sales strategy to solicit sponsorship funding for Convention and Visitors Bureau (CVB) assets including, but not limited to, festivals and events, Grapevine Vintage Railroad, shuttles, museums, facilities, and structures, as well as brochures, publications, and other activities the CVB produces that warrant sponsorship funding. This position will also contact group and convention business within the same organizations that sponsorship is solicited and forward to the Director of Sales. This position reports to the Director of Festivals and Events.

Essential Functions

1. Identifies and secures corporate cash sponsorships, with specific goals set annually.

2. Identifies and secures in-kind assistance in equipment, product and service, with specific goals set annually.

3. Implements direct marketing and in person sales calls to sponsorship prospects to solicit sponsorships through written and verbal methods to organizations for the purpose of developing sponsorship revenues or in-kind services.

4. Implements tele-sales prospecting efforts targeted at identifying new sponsors.

5. Develops a timeline for each festival and event for which sponsorships are to be solicited and adheres to all deadlines.

6. Builds relationships with current sponsors to maximize benefits to sponsors from their participation, such as volunteers and poster and product distribution.

7. Develops and conducts personal sales and promotion visits to potential sponsors.

8. Develops sales presentation packet and powerpoint for each festival, event, attraction and facility.

9. Develops innovative opportunities to enhance and increase sponsorships by current and former sponsors.

10. Ensures the weekly development of sales reports to include phone and personal calls made, emails, meetings, tentative sponsorships pending signature as well as signed contracts.

11. Ensures monthly development of reports recapping all sales activities to include: cash sponsors, in-kind sponsors, sales calls and prospects. Ensures, on a quarterly basis, the combined quarterly report is presented to management.

12. Develops weekly, monthly, quarterly and annual progress reports on cash and in-kind sponsorships contracted, sales calls conducted and prospects.

13. Develops quarterly reports, which reflect sponsorship status and sponsor prospects, and reviews with management.

14. Maintains close contact with contracted sponsors prior to and during all festivals, and events, which includes the timely delivery of all sponsor badges, merchandise, parking passes, etc.

15. Implements sales and promotional plans and strategies to develop meeting planner contacts to solicit for various groups, organizations, etc. for the purpose of developing potential hotel and facility users, focusing on regional, national and international markets.

16. Attends and participates in CVB festivals division meetings and hotel sales meetings.

17. Identifies and develops opportunities for merchandise sponsorships.

18. Achieve sales goals for in-kind and cash sponsorships.

19. Ensures sponsor agreements are developed with input from festival operations.

20. Ensures timely and appropriate coordination and communication with sponsors.

21. Works closely with the Festivals and Events teams to assist with sponsor set-up requirements at all events and to ensure sponsors are receiving all contracted benefits.

22. Regular and timely attendance are required for this position.

23. Interacts professionally and respectfully with the public, coworkers, and others in the course of daily work.

24.Performs related duties as directed when such duties are a logical and appropriate assignment to the position.

Required Skills

SKILLS, KNOWLEDGE AND ABILITIES

• Must be able to initiate and manage the coordination of social media content.
• Must have excellent presentation and public speaking skills.
• Must have knowledge of sales and marketing principles and practices.
• Must have demonstrated ability for most-current uses of social media trends.
• Must have excellent written and verbal communication skills.
• Must have outstanding organizational skills.
• Must be able to develop a complete working knowledge of Grapevine, including all festival and events, attractions and amenities
• Must have the ability to manage and lead large scale projects and teams of employees/volunteers.
• Must have the ability to see a project from beginning stages through to fruition.
• Must have strong financial and budgeting skills.
• Must have excellent communication skills and a demonstrated ability to be a team player and work well in a fast-paced environment under tight deadlines.
• Must be proficient in Microsoft Word and Excel and skilled in the operation of computers and performing data entry as well as data base management with the ability to maintain accurate records and statistics.
• Must have willingness to physically participate in the set up and tear down of festivals and events.

EDUCATION, EXPERIENCE AND OTHER REQUIREMENTS

Requires a Bachelors degree plus three years of sales experience with sponsorship and/or advertising sales and marketing or an equivalent combination of education, training, and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the job.

Ability to organize and coordinate sponsor contracted requirements with festivals and events, enforce policies and procedures and make mature judgements.

Flexibility and overnight travel required.

Must pass a credit check and Federal/National criminal background check. Must have a valid Texas driver's license with an acceptable driving record as defined by City policy.

Must pass a pre-employment drug screen.

WORKING CONDITIONS

While performing the essential functions of this position the employee is rarely exposed to disagreeable environmental factors.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the essential functions of this job the employee is regularly required to perform light to medium work that involves walking or standing, use the computer keyboard and mouse, use hands to finger, handle, or feel, reach with hands and arms, talk and hear, stand, walk, and stoop, or crouch. This position requires occasionally lifting and/or moving up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. This job requires the ability to work in an office environment where the noise level is usually moderate.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by the person assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties and skills required. This job description does not constitute an employment agreement between the employer and the employee and is subject to change by the employer as the needs of the employer and the job requirements change.