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Insights Analyst

INSIGHTS ANALYST

ABOUT MPG

Market Performance Group (MPG) is a leading end-to-end, strategy & services omnichannel commerce agency focused on creating the best PATH FORWARD — from market strategy to in-market reality — for today’s fastest-growing consumer packaged goods (CPG) manufacturers. Over the years, we’ve built a strong reputation as a trusted partner and valuable resource to a broad range of companies, from Fortune 500 to Private Equity, in categories that include health & wellness, food & beverage, home and hardlines. We revel in the opportunity to guide our clients on their path forward, building and activating strategies that ensure success. Everything we do is driven by our unrelenting commitment to leverage our deep operational experience, unparalleled omnichannel expertise, and industry relationships to drive performance in today’s dynamic omnichannel marketplace.

At MPG, we value our people and their contributions; they are critical to building the MPG Brand. Our leadership team has significant experience driving topline revenue and bottom-line profit, having held senior operating roles at leading CPG manufacturers and retailers. Our highly regarded, seasoned team of 400+ strategy and commercialization professionals brings strong operational experience and a collaborative approach. All team members are singularly focused on providing clients with pragmatic, real-world market approaches, built on the strong consumer, category and marketplace insights needed to create sustainable, profitable brand growth.

Position Overview

The Insights Analyst on MPG’s Healthcare Omnichannel Drug – Walgreens team turns data into action. You’ll synthesize Walgreens retail data, syndicated sources, and digital shelf signals to uncover growth opportunities, strengthen the joint business plan, and support flawless commercial execution across in-store and Walgreens.com. You’ll partner closely with account leads, shopper/eComm, supply chain, and client teams to drive revenue, share, and profitability.

This is a remote position based in Appleton, WI.

Key Responsibilities

  • Business Performance & Reporting
    • Build and automate weekly POS, shipment, inventory, and promo performance dashboards for Walgreens (store + .com).
    • Track sales vs. plan, price/promo compliance, distribution, and item/shelf availability; flag risks and opportunities.
  • Insights & Storytelling
    • Translate complex data into concise, visual narratives and sell-in decks for internal reviews and Walgreens meetings.
    • Deliver post-event analyses (promotions, displays, media) with clear drivers, lessons, and next-step recommendations.
  • Forecasting & Planning Support
    • Support demand planning with consumption-led forecasts; reconcile shipment vs. consumption gaps and bias.
    • Partner with supply chain on in-stock health, weeks of supply, DC constraints, and new item ramp-ups.
  • Promo & Price Analytics
    • Evaluate promo ROI, lift, and cannibalization; recommend optimal price-pack-promo tactics by banner/region.
    • Maintain promo calendars, guardrails, and performance scorecards.
  • Omnichannel & Digital Shelf
    • Monitor Walgreens.com content health, search rank, conversion, ratings/reviews, and OOS; recommend fixes and tests.
    • Support media/retail media readouts with ROAS, incrementality, and path-to-purchase insights.
  • Data Stewardship & Tools
    • Own data pipelines and QA across retailer portals and syndicated sources (e.g., NIQ/Circana); improve refresh cadence and accuracy.
    • Build scalable templates in Excel/Power BI/Tableau; document methodologies and assumptions.
  • Cross-Functional Partnering
    • Collaborate with Sales, eCommerce, Shopper/Marketing, Finance, and Client teams to align on KPIs and actions.
    • Prepare materials for QBRs, line reviews, and joint planning sessions.

SUCCESS LOOKS LIKE

(Targets set with the account lead and client; you’ll own the tracking and action plans.)

  • POS Growth & Share: Deliver category/brand POS growth vs. YA and share gains at Walgreens; identify drivers weekly.
  • Forecast Quality: Improve MAPE and reduce forecast bias (± target) for top SKUs/events.
  • Promo Effectiveness: Increase promo ROI/incremental units; reduce low-yield events; deliver actioned post-mortems within 10 business days.
  • Availability: Maintain OSA/In-Stock above target (store and .com); reduce OOS events and DC constraints on top items.
  • Distribution & New Items: Hit ACV and speed-to-shelf milestones; achieve targeted new item velocities by week X.
  • Digital Shelf Health: Improve content score, search rank, conversion rate, and ratings/reviews metrics on Walgreens.com.
  • Reporting Excellence: Automated weekly dashboards delivered on time with >99% data accuracy; stakeholder satisfaction = target in surveys.

Required Experience and Education

  • Analytics, Economics, Supply Chain, Marketing, or related field.
  • 2–4+ years of CPG/retail analytics experience; drug channel and/or Walgreens experience strongly preferred.
  • Advanced Excel (Power Query, pivot tables, complex formulas); strong PowerPoint for executive storytelling.
  • Proficiency in Power BI or Tableau for dashboarding; SQL and/or Python/R a plus.
  • Experience with syndicated data (NIQ/Circana) and retailer data/portals; familiarity with retail media metrics is a plus.
  • Strong commercial acumen—able to connect insights to actions that drive sales, share, and profit.
  • Excellent written/verbal communication; able to simplify complex analyses for senior audiences.
  • Detail-oriented with strong QA habits; organized, proactive, and comfortable in fast-paced, deadline-driven environments.
  • Proven cross-functional partner with Sales, Marketing/Shopper, eComm, and Supply Chain.
  • Comfortable managing multiple priorities and responding to evolving business needs.

Benefits

MPG offers a generous package of health benefits, including medical, dental, vision, STD/LTD, paid maternity/paternity leave and life insurance. Our compensation program provides market industry base salary, bonuses, and 401K. In addition to paid holidays, we reward an employee’s extra efforts through unlimited paid time off.


Equity and Inclusion

We are committed to ensuring that Diversity, Equity, Inclusion, and Belonging (DEIB) is a part of our DNA. We embrace the beauty in all of the unique qualities of our employees, communities and clients. MPG’s DEIB efforts empower us to collectively reach our full potential by fueling innovation, connection, and growth. We recognize the value of having a diverse and engaged team. We are an organization driven by PEOPLE. We believe that by leveraging the unique perspectives and experiences of our employees, MPG can unlock more comprehensive, innovative, and long-standing results for both our client and retailer partners. We will always strive for improvement and thus we have made intentional commitments to further champion DEIB. The foundation of our pledge starts with our promise to each other, our clients, and the community.


Equal Opportunity & Accommodation

It is MPG’s practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. We are dedicated to creating an accessible and inclusive application and selection process. Should you require accommodation during the recruitment or hiring process, please contact our Talent Acquisition team at talent.acquisition@mpgllc.com and we will work with you to meet your accessibility needs.

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