Insights Manager

CARMA is a globally-trusted media intelligence leader with decades of experience helping PR and communications professionals monitor what matters, measure what’s meaningful, and demonstrate the value of their work. We combine cutting-edge technology, including AI-enabled media monitoring across print, online, broadcast, and social channels in 100+ languages, with deep human expertise to deliver actionable insights that inform strategy and drive business-critical decisions. With a diverse global team supporting thousands of organisations worldwide, CARMA empowers partners to turn complex media data into clarity and context, elevate the impact of earned media, and deepen understanding of stakeholder influence across markets.

Overview

An Insights Manager at CARMA will lead the end-to-end setup, management, and delivery of insight products for one of our most pivotal clients. This role is responsible for ensuring the quality, clarity, and strategic value of all deliverables, acting as the critical bridge between the client and CARMA’s internal teams.

The role carries a dual reporting line to the Key Account Director and the Insights Consultant, MENA, and is delivered as an on-site secondment at the client’s location in Dammam, KSA. This embedded model supports close collaboration, rapid knowledge exchange, and the development of strong, trusted client relationships.

This position is ideal for someone genuinely passionate about insights—particularly media insights—who thrives on translating complex data into meaning, identifying patterns, and enabling confident, informed decision-making. The successful candidate will bring broad experience delivering media insights across sectors and will be comfortable independently producing comprehensive, executive-level analysis that drives action.

Active engagement with the wider insights and communications industry is highly valued, including familiarity with recognised measurement frameworks such as AMEC. While formal qualifications are welcomed, curiosity, critical thinking, and a commitment to continuous learning are essential.

Insights Managers are expected to confidently manage senior stakeholders both internally and externally, build strong client partnerships, coach and manage secondees based on-site, and contribute to innovation—particularly through the effective use of AI tools to enhance insight generation, quality, and efficiency.

What you’ll do

• Lead and manage ad-hoc and ongoing insight reporting for a Tier 01 client, providing on-site support aligned to evolving business needs
• Independently develop end-to-end analysis and insight reports from the ground up, delivering clear, actionable recommendations for senior and executive stakeholders
• Provide strategic insight and counsel during key moments, including high-profile events, issues, and crises
• Manage and oversee the on-site secondee team to ensure seamless client support, consistency of output, and alignment with project objectives
• Design and deliver a comprehensive, scalable measurement programme aligned to the client’s strategic goals
• Build and maintain strong, trusted, long-term relationships with client stakeholders
• Leverage AI-enabled tools and platforms to enhance insight generation, improve efficiency, and evolve reporting methodologies
• Support proposal development, client onboarding, and account growth initiatives as required

Requirements

• Demonstrated experience delivering media insights across industries, with the ability to turn complex datasets into clear strategic narratives
• A strong passion for storytelling through data, evidence-based analysis, and insight-led decision-making
• The ability to independently produce executive-level reports, with excellent writing, synthesis, and presentation skills
• Experience gained either agency-side or client-side, including backgrounds such as media analysis, journalism, reporting, or editorial roles where clarity, accuracy, and senior-level communication are critical
• Strong understanding of audience analysis and online media, including digital performance, engagement, and narrative dynamics
• Familiarity with AMEC frameworks (formal certification welcomed but not required)
• Excellent client communication, project management, and stakeholder management skills
• A collaborative, curious mindset with a strong drive for learning, innovation, and continuous improvement