Integrated Marketing Specialist

Bring your best and truest self. We celebrate what makes us different and what brings us all together. At Greenway Health, we are committed to an inclusive environment and a culture of belonging as we pursue our purpose of healthier communities, successful providers, and empowered patients. We are united in our goal to build the future of healthcare technology. Join us.

The Integrated Marketing Specialist is a growth-focused campaign leader responsible for developing and executing full-funnel, omni-channel marketing programs that drive qualified new business pipeline and accelerate revenue growth for Greenway Health’s healthcare solutions.

Focused on net new logo acquisition, this role partners closely with Product Marketing, Digital Marketing, Events, Sales, and Revenue Operations to deliver coordinated messaging and integrated activation across awareness, engagement, and conversion stages. Working in alignment with the Manager, Integrated Marketing, the Specialist balances strategic planning with strong execution to deliver scalable, repeatable revenue outcomes.

Essential Duties & Responsibilities

Full-Funnel Campaign Strategy & Execution

• Design and execute integrated marketing campaigns focused on new logo acquisition, spanning awareness, engagement, conversion, and pipeline acceleration
• Develop campaign frameworks tied to product launches, industry moments, sales priorities, and growth initiatives
• Own the development of campaign content and written assets, including (but not limited to):
  • Campaign Assets (Benefit Overviews, Brochures, Infographics, Listicles, Whitepapers, eBooks)
  • Demand Generation Blog articles
  • Email copy and nurture sequences
  • Landing page copy
  • Webinar descriptions, slideware, scripting and promotional content
  • Campaign messaging briefs
• Ensure consistent narrative alignment with Product Marketing positioning and ICP messaging guardrails
• Partner with Digital Marketing & Events Marketing to ensure campaigns include coordinated activation across paid search, paid social, retargeting channels, and industry events as part of an integrated omni-channel strategy

Pipeline & Revenue Impact

• Partner with Sales leadership and Revenue Operations to support defined MQL, SQL, and pipeline targets
• Align campaigns to defined ICP segments and growth priorities
• Monitor funnel health, identify conversion and velocity gaps, and implement corrective actions
• Optimize programs to improve marketing-sourced pipeline contribution and cost efficiency

Cross-Functional Alignment

• Collaborate with Product Marketing to translate positioning and value propositions into effective campaign execution
• Coordinate with Sales to align messaging to field priorities and campaign follow-up strategies
• Work with Customer Marketing as appropriate to ensure clean separation between new business and expansion initiatives

Data & Performance Optimization

• Define campaign KPIs aligned to funnel progression (CTR, CVR, MQL conversion, SQL rate, pipeline contribution, opportunity velocity)
• Analyze campaign performance using CRM and BI tools
• Leverage A/B testing, audience refinement, creative optimization, and channel mix adjustments to improve ROI
• Deliver regular performance reporting and actionable insights to Marketing leadership

Messaging & Buyer Journey Integration

• Ensure campaign messaging reflects defined ICP pain points, buying committee dynamics, and healthcare IT buyer journeys
• Support clear articulation of value propositions and competitive differentiation in campaign execution
• Maintain alignment between campaign narrative and approved Product Marketing messaging

Education and Experience

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Three (3) to Five (5)+ years of experience in B2B marketing, integrated marketing, or demand generation roles
• Experience in SaaS or healthcare IT preferred
• Demonstrated success driving measurable pipeline and revenue outcomes
• Experience working with CRM systems (e.g., Salesforce), BI reporting systems (e.g. Domo)

Skills, Knowledge, and Abilities

• Strong understanding of integrated, multi-channel marketing strategy and campaign orchestration
• Fluency in SaaS growth metrics including pipeline contribution, conversion rates, CAC efficiency, and pipeline velocity
• Experience aligning marketing programs to ICP segmentation and persona-driven targeting
• Analytical mindset with ability to interpret campaign performance data and optimize programs
• Strong project management skills with ability to manage multiple campaigns simultaneously
• Ability to collaborate effectively across Sales, Product Marketing, Revenue Operations, and Digital teams
• Strong communication and presentation skills
• Strong content development and writing capabilities with experience producing top-of-funnel messaging: blogs, email copy, landing page copy and demand generation assets
• Results-oriented and data-driven personality
• Ability to thrive in a fast-paced, performance-driven environment
• Ability to travel up to 25%

Work Environment/Physical Demands

• While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday
• This role requires that one can sit and regularly type on a keyboard the majority of their workday
• This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications via the computer and/ or mobile devices
• The role necessitates the ability to listen and speak clearly to customers and other associates
• Travel required up to 25%

Here’s what we can offer you in exchange for your amazing work:

• Competitive pay and incentive plan
• Medical, dental and vision benefits
• Matching 401(k)
• Open paid time-off programs
• Education reimbursement
• Growth potential for your career
• Corporate discounts

At Greenway, we strive to imagine, empower, engage, and inspire. Join us!

To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers.

Disclaimer: This Job Summary indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties as requested. Greenway Health, LLC is an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, age, gender, national origin, sexual orientation, disability, or veteran status.

While this position is primarily remote, please note that if you reside within a 26-mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying.

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