Integrated Search Manager

Dealership:

L0021 LAD Advertising

Manager, Integrated Search

Location: Remote- USA

Compensation: The full salary range for this position is $85,000-$120,000 annually. The anticipated starting pay is $85,000-$105,000 plus bonus, determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.

The Integrated Search Manager leads the development and execution of a unified search strategy that brings together Paid Search (SEM), Organic Search (SEO), and emerging AI/LLM-driven search experiences. This role is responsible for full-funnel search performance—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.

You will guide strategy, oversee execution, manage experimentation, and ensure the Lithia & Driveway retail network is optimally discoverable across traditional search engines, AI-powered platforms, and next-generation conversational assistants. This role is ideal for someone who thrives in the evolving search landscape and can translate opportunities into measurable growth.

What You'll Do

• Develop integrated strategies across traditional Search and AI-driven search channels

• Drive strategic direction of the Search Marketing channel to ensure maximum visibility, efficiency, and ROI

• Establish standards, focus areas, core KPIs, and SLAs for vendor partners

• Evaluate vendor partners across the Lithia dealer network while planning and executing quarterly audits

• Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting

• Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.

• Negotiate competitive fee structures with on-program Search partners

• Identify, test, and implement new search tactics, automation, and optimization techniques

• Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms

• Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing

• Adapt content and paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)

• Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies

• Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation

• Analyze channel performance and deliver actionable insights

• Build dashboards, reporting frameworks, and experiment analyses

• Translate data into clear strategic recommendations

• Collaborate with Media, Content, Analytics, and Creative teams

• Provide search input for landing pages, site architecture, and campaign planning

• Educate teams on evolving search and AI trends and recommend best practices to improve performance

What You'll Bring

• 4–6+ years in SEM, SEO, or integrated search within growth-driven environments

• Proven ability to manage large, complex paid search budgets

• Strong technical and content SEO knowledge; proficient with GA4, GSC, Looker, and analytics tools

• Familiar with AI/LLM search systems, prompt optimization, and emerging search models (SGE, Perplexity, ChatGPT Search)

• Highly analytical with experimentation and data-driven optimization experience

• Strong attention to detail, urgency, critical thinking, and time management

• Collaborative team player with experience working cross-functionally and with external agencies

We offer best in class industry benefits:

• Competitive pay

• Medical, Dental and Vision Plans

• Paid Holidays & PTO

• Short and Long-Term Disability

• Paid Life Insurance

• 401(k) Retirement Plan

• Employee Stock Purchase Plan

• Lithia Learning Center

• Vehicle Purchase Discounts

• Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.