Integrative Marketing Manager

Integrative Marketing Manager

Paradise Farms and The Sacred Space Miami

Overview

Paradise Farms and The Sacred Space Miami is seeking an Integrative Marketing Manager to lead marketing planning, strategy, and execution across all channels.

This role owns the Integrated Marketing Communications Calendar (IMCC) and ensures all marketing initiatives are clearly planned, aligned to business goals, and executed with precision.

The role requires a strong operator who can translate strategy into execution, manage assets end-to-end, and ensure consistency across all customer touchpoints.

This position works closely with an external performance marketing agency and cross-functionally with the executive team, buying, merchandising, and operations to ensure full alignment across the business.

Event experience is a plus, but the primary focus is on driving integrated marketing execution and revenue growth.

Key ResponsibilitiesMarketing Planning, Strategy, and Execution

• Own and manage the Integrated Marketing Communications Calendar (IMCC) across all channels
• Lead marketing planning and execution across:
• Email
• SMS
• Social
• Website
• In-store
• Events (as applicable)
• Develop and execute campaigns that drive:
• Revenue
• Customer acquisition
• Repeat purchase behavior
• Align campaigns with:
• Seasonal production
• Inventory
• Revenue goals
• New product introductions
• Educational content
• Key holidays
• Ensure consistency in messaging, timing, and execution across all channels

Asset Ownership and Execution

• Own the full lifecycle of all marketing assets, including:
• Campaign creative
• Digital and social assets
• Email and SMS content
• Website content and merchandising assets
• Labels and packaging
• Creative services and production outputs
• Ensure all assets are:
• Clearly defined upfront (objective, channel, format, timing)
• Created to brand standards
• Delivered on time
• Properly handed off or executed across channels
• Manage coordination between:
• Designers
• Photographers
• Content creators
• Printers and production vendors
• Internal teams
• External agency
• Maintain a centralized, organized asset library
• Ensure no campaign or product launch moves forward without complete and approved assets

Performance Marketing Coordination

• Serve as the primary internal partner to the performance marketing agency
• Ensure alignment between:
• Paid media
• Organic content
• Email and SMS
• Website and on-site merchandising
• Provide the agency with:
• Campaign briefs
• Creative direction
• Product priorities
• IMCC
• Review and approve:
• Creative assets
• Campaign alignment with brand and messaging

Digital and Channel Execution

• Oversee execution across:
• Shopify (site updates and merchandising alignment)
• Email and SMS platforms
• Social media channels
• Ensure campaigns are launched on time with complete assets
• Monitor performance and optimize as needed

Cross-Functional Collaboration

• Work cross-functionally with:
• Executive team
• Buying
• Merchandising
• Operations
• Farm team (harvest, availability, seasonality)
• Ensure marketing aligns with:
• Product availability
• Inventory flow
• Pricing and merchandising strategy
• Customer demand and experience

Event Support (Secondary)

• Support marketing and execution of events as needed
• Ensure event-related campaigns and assets are aligned and delivered on time

Performance and Reporting

• Track and report on:
• Revenue by campaign
• Customer acquisition
• Conversion rates
• Channel performance
• Provide weekly updates with clear insights and actions
• Align reporting with performance marketing agency outputs

Qualifications

• 5+ years in integrated marketing, preferably in food, hospitality, or lifestyle brands
• Strong experience in marketing planning and execution
• Experience working with performance marketing agencies
• Experience managing creative production, packaging, and labeling processes
• Proven ability to manage campaigns and assets end-to-end
• Experience with Shopify, email, and SMS marketing platforms
• Strong organizational and project management skills
• Detail-oriented with a high standard for execution

Ideal Candidate

• Operator first, strategist second
• Strong sense of ownership and accountability
• Able to translate strategy into execution quickly
• Highly organized and detail-driven
• Comfortable managing both digital and physical asset production
• Understands premium, experience-driven brands

Pay: $58,214.80 - $70,108.15 per year

Benefits:

• Paid time off

Education:

• Bachelor's (Required)

Experience:

• integrative marketing: 4 years (Required)
• marketing : 3 years (Required)

Language:

• English and Spanish (Preferred)

Work Location: Hybrid remote in Miami, FL 33137