Intern - Social Media (Part Time)

ROLE AND PURPOSE:

Provide support to the social media strategy in the district's communication and marketing office.

QUALIFICATIONS:

Education/Certification:

• Recent high school or college graduate.

Experience:

• Must have experience using Facebook, Twitter, Instagram and LinkedIn
• Preferred, but not required, experience using Sprout Social

SPECIAL KNOWLEDGE/SKILLS:

• Social media monitoring and analytics
• Familiarity with digital cameras, video equipment and mobile devices for taking pictures and filming video
• Ability to learn and navigate a cross-platform social media software program
• Strong verbal and written communication
• Use AP style writing, or have the ability to learn
• Professional attitude

MAJOR RESPONSIBILITIES AND DUTIES:

I. ADMINISTRATIVE SUPPORT:

• Support X strategy, engage with followers on X daily
• Draft social media messaging for Facebook, X, Instagram and LinkedIn and assist in creation of graphics
• Run social media reports; from monthly analytics, to campaign results, to comparisons year-over-year
• Upload social media content, including video, images, graphics and messaging, schedule for publication using Sprout Social
• Answer questions on Facebook, Instagram and LinkedIn
• Cover events; take pictures, video clips and gather details at campus locations for content on the district social media pages
• Support an social media influencer strategy
• Use software programs in the Microsoft Office Suite, i.e. Word, PowerPoint, Excel, SharePoint, etc., to communicate with team members
• Other duties as assigned

II. WORKING CONDITIONS:

MENTAL DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS:

• Tools/Equipment Used: Standard office equipment, including computers and peripherals; standard instructional equipment.
• Posture: Moderate standing; occasional kneeling, squatting, bending, and stooping
• Motion: Moderate walking
• Lifting: Regular light lifting and carrying (less than 15 pounds)
• Environment: Work inside and outside (exposure to sun, heat, cold, and inclement weather); exposure to noise
• Mental Demands: Work with frequent interruptions; maintain emotional control under stress.