INTERNATIONAL BRAND MANAGER

Sanipak has more than 1600 employees. We export our leading brands such as OK, Solo, Selpak, UniBaby and our most preferred brands in the cleaning papers, personal care, home care, baby care and out-of-home categories to more than 80 countries in 5 continents.

What do we expect from our new team member?

• Contribute to the implementation of international brand and marketing strategies, taking an active role in projects aligned with global brand objectives.
• Take responsibility for executing brand and innovation initiatives, ensuring project timelines and deliverables are met.
• Assist in preparing and monitoring brand and marketing budgets, ensuring accurate and timely reporting.
• Track brand performance metrics, monitor KPIs, and present improvement areas to the manager.
• Develop creative ideas to drive brand growth and coordinate their implementation.
• Conduct market research and data analysis, preparing insights and reports to guide product positioning and go-to-market activities.
• Coordinate regional marketing campaigns to ensure alignment and consistency across markets.
• Contribute to digital marketing activities, including social media content management and digital advertising operations.
• Collaborate with cross-functional teams such as Production, R&D, Finance, Trade Marketing, and Market Research for international product launches.
• Manage daily operational processes related to brand projects and campaigns, ensuring follow-up and reporting of results.

What kind of teammate are we looking for?

• Bachelor’s degree in Marketing, Business Administration, Engineering, Economy, and/or related fields,
• 3 years of experience in brand management with at least a year in international or global roles preferably within the FMCG sector,
• Experienced in team management,
• Proven experience in taking on full responsibility for a brand as well as developing and implementing effective marketing strategies,
• Strong understanding of brand management, product lifecycle, and consumer behavior in diverse markets.
• Proven track record of launching products and campaigns internationally.
• Hands-on experience with budget management and P&L,
• Advanced proficiency in English, additional proficiency in French is a plus,
• A result-oriented perspective with a focus on achieving targets and continuous improvement,
• Excellent communication, presentation, and interpersonal skills.
• Ability to work effectively across functions and teams,
• Good grasp of organizational and project management skills,
• Strong analytical and data analysis skills.

What do we offer you?

• At Eczacıbaşı, you can steadily improve your personal, professional, and technical competencies by participating in training programs that support you and your career.
• You will have access to opportunities for rotation among more than 50 companies and global experience in over 120 international markets.
• Vacation time at Eczacıbaşı is calculated according to seniority based on your total work experience. Your bring your seniority with you.
• We will always recognize your success through different reward methods.
• You can take advantage of location-independent or hybrid work opportunities through different work models suitable to the nature of your job, and you can determine your own work schedule with flexible work hours . We offer technology and ergonomic support packages to Eczacıbaşı employees who work remotely full-time.
• As a new parent working at Eczacıbaşı, you are privileged. Eczacıbaşı employees who are mothers are provided with monthly nursery support ; Eczacıbaşı employees who are fathers are entitled to a 3-week paternity leave .
• People who savor culture and art are here! Thanks to the Eczacıbaşı Group’s founding sponsorship of Istanbul Modern , Turkey's first modern and contemporary art museum, you can visit the museum for free. Additionally, thanks to Eczacıbaşı Group’s founding sponsorship of Istanbul Foundation for Culture and Arts (İKSV), you can also enjoy the privilege and discounts of İKSV’s Lale Card to all İKSV events.
• You can participate in Eczacıbaşı’s volunteering activities , every one of which prioritizes social benefit, and get involved in projects that create social impact.
• We are committed to ensuring equal opportunity of employment. We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status or seniority.

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