International E-Commerce Marketplace – Digital Marketing Specialist/Executive

Job Description

We are looking for a results-driven International E-Commerce Marketplace – Digital Marketing Specialist to manage and optimize performance marketing activities across global marketplaces.

This role will be responsible for driving revenue growth, improving visibility, and maximizing advertising efficiency through data-driven strategies and continuous optimization. Marketplace marketing knowledge and hands-on campaign management experience are critical for success in this position.

Digital Advertising & Performance

• Setup, manage, and optimize Sponsored Products, Sponsored Brands, and Display Ads campaigns
• Conduct in-depth performance analysis of marketplace advertising models
• Daily campaign monitoring, bid management, and budget optimization
• Track and continuously improve key KPIs such as ROAS, CPC, CTR, and conversion rate

Conversion & Visibility Optimization

• Optimize product detail pages in line with advertising and conversion performance goals
• Improve search visibility and organic ranking performance
• Execute A/B testing strategies and analyze creative performance
• Manage SEO initiatives within marketplace ecosystems

Compliance & Best Practices

• Ensure compliance with marketplace advertising policies and guidelines
• Monitor platform updates and new advertising models; adapt strategies accordingly
• Implement best practices to maintain competitive advantage

Data & Reporting

• Prepare daily, weekly, and monthly performance reports
• Analyze sales and advertising data to generate actionable insights
• Develop data-driven action plans and optimization roadmaps
• Track churn rate and new user acquisition performance
• Analyze social media-driven campaigns and evaluate their impact on marketplace performance

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, or a related field
• Minimum 2–4 years of experience in marketplace digital marketing or performance marketing
• Strong knowledge of international e-commerce marketplace dynamics and processes
• Hands-on experience managing Sponsored Ads and performance campaigns
• Strong analytical mindset with advanced Excel/Google Sheets skills
• Experience with performance metrics such as ROAS, CPC, CTR, CPA, Conversion Rate
• Familiarity with SEO principles within marketplace environments
• Experience with A/B testing and data-driven optimization strategies
• Strong communication and reporting skills
• Fluent English (written & spoken)
• Experience in Russia or CIS marketplaces is considered a strong asset
• Knowledge of regional marketplace dynamics, consumer behavior, and advertising ecosystems in Russia/CIS is a plus

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