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Company/Team: New projects, early stage.
Lane 1 — Brand Identity System + Asset Library (build) You’ll help build and expand a brand system from first principles, piece by piece:
Core brand identity guidelines (typography, color, layout/grid logic, hierarchy rules, usage constraints)
An asset library that’s actually usable (templates, components, patterns, examples)
Brand collateral as needed: pitch decks, one-pagers, social templates, landing visuals, packaging-style assets, internal docs
This isn’t “make one logo and call it branding.” It’s system-building—rules, rationale, and consistency.
Lane 2 — Learning/Research Structured Briefs (study + synthesize) Alongside building, you’ll run a structured learning/research track focused on fundamentals (not tool tutorials):
Research what to learn, where to learn it from, and what “good” looks like
Study deeply: typography, composition, layout systems, color theory in practice, branding logic, visual perception, communication design principles
Convert learning into structured research briefs (clear claims, examples, references, takeaways)
Track and test relevant AI design tools/workflows where they genuinely improve output—then document what matters
Brand production work (ship) You’ll also execute a steady stream of real design work across the brand—collateral, layouts, assets, iterations—while the system gets built underneath it.
We care about designers who can think and operate at the level of systems, not just outputs.
Fundamentals first. You care about typography, layout, hierarchy, composition, and visual logic—and you can explain your decisions.
Taste + rigor. You don’t rely on vibes. You build repeatable quality.
Clarity in communication. Your work and your thinking are legible—files, docs, rationale, handoffs.
High ownership. You move without being chased. You surface blockers early with options.
Iteration speed. You take critique cleanly, iterate fast, and don’t get emotionally attached to drafts.
Range without chaos. You can switch between system-building and production work without losing standards.
Low ego, high standards. No drama, no politics, no performative cleverness—just good work.
This is for you if you…
Care about design fundamentals and want to go deep and wide
Think in systems: rules, constraints, components, repeatability
Like turning learning into structured output (briefs, guidelines, rationale)
Can handle high standards, direct feedback, and fast iteration
Have proof of work—even if it’s imperfect—showing real intent and thinking
This isn’t for you if you…
Mainly want tool practice, templates, or “easy creative work”
Prefer aesthetics without structure, or “whatever looks good” decisions
Struggle with critique, iteration, or tight standards
Want a vague internship where success is hard to define
Expect hand-holding instead of ownership
Formal education or currently pursuing a degree in Communication Design, Graphic Design, Visual Communication, Applied Arts, or a related design discipline
Strong understanding of design fundamentals: typography, layout & grid systems, composition, visual hierarchy, and color theory
Ability to think in systems, not just individual visuals (brand logic, consistency, repeatability)
Capability to explain design decisions with clarity and rationale
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