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JOB ROLE: SALES ENGINEER – POWER GENERATION (DIESEL GENERATORS)

1. Role Objective

To develop and execute the sales strategy for diesel generator sales in Qatar for the assigned product:

  • Securing vendor approvals with key end users and government authorities
  • Generating project-based sales through consultants and contractors
  • Driving specification inclusion at design stage
  • Building brand positioning through technical seminars and market engagement

The role is techno-commercial with a strong focus on project pipeline development.

2. Key Responsibilities

A. Sales & Marketing:

  • Develop and execute annual sales plan for generator sets (LV & MV applications)
  • Target sectors:
  • Government & semi-government entities
  • Infrastructure & utilities
  • Oil & Gas
  • Commercial & mixed-use developments
  • Industrial projects
  • Achieving sales targets (Revenue, GP %, Market Share)
  • Identify project pipeline and track projects

B. Product Approvals & Vendor Registration

  • Liaise with:
  • End users (ministries, utility authorities, developers)
  • MEP consultants
  • Main contractors
  • Oil & Gas operators
  • Manage vendor registration and prequalification submissions with the PQ team.
  • Coordinate with the factory for technical documentation, compliance certificates, and deviations

C. Specification & Consultant Engagement

  • Promote generators& assigned products at design stage
  • Conduct technical presentations to:
  • MEP consultants
  • Electrical design offices
  • Secure brand specification in tender documents
  • Provide load calculations and generator-sizing support

D. Technical & Commercial Proposal Management

  • Prepare techno-commercial offers including:
  • Generator sizing
  • ATS panels
  • Synchronization systems
  • Acoustic enclosures
  • Fuel systems
  • Review tender documents and highlight deviations
  • Coordinate pricing strategy with management
  • Negotiate and close deals

E. Marketing & Brand Positioning

  • Organize:
  • Technical seminars
  • Product launch events
  • Contractor workshops
  • CPD sessions for consultants
  • Participate in industry events and exhibitions
  • Develop brand visibility

F. After-Sales Coordination

  • Coordinate with service team for:
  • Installation supervision
  • Commissioning
  • Warranty support
  • Ensure smooth handover from sales to execution

3. Candidate Profile

Education

  • Bachelor’s Degree in Electrical Engineering or related Engineering fields

Experience

  • Minimum 5 years experience in Qatar
  • Proven experience in:
  • Diesel generator sales
  • Project-based MEP sales
  • Consultant approvals and vendor registration
  • Existing network with:
  • MEP consultants
  • Major contractors
  • Government entities

Technical Knowledge

  • Generator sizing and load analysis
  • Synchronization & load sharing systems
  • LV/MV distribution
  • Familiarity with local authority regulations

4. Key Performance Indicators (KPIs)

  • Annual revenue target achievement
  • Gross margin performance
  • Number of vendor approvals secured
  • Number of projects specified at design stage
  • Conversion ratio (Tender to Order)
  • Number of technical seminars conducted annually
  • Motivated & taking lead on assigned tasks

5. Soft Skills

  • Strong negotiation skills
  • Strategic relationship builder
  • Technical presentation capability
  • Commercial awareness
  • Independent pipeline management

Job Type: Full-time

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