Jr. Marketing Executive (ASO)

The Junior Marketing Executive is responsible for assisting the marketing team in the development and execution of marketing strategies and campaigns. This role requires a proactive and creative individual with a strong understanding of marketing principles and the ability to support various marketing activities. The Junior Marketing Executive will work closely with senior marketing professionals to drive brand awareness, generate leads, and achieve marketing objectives.

Key Responsibilities:
– Conduct thorough keyword research and implement ASO strategies to enhance app rankings and user engagement.
– Analyze app performance metrics, provide insights, and adjust strategies to optimize results.
– Stay informed about industry trends and conduct competitor analysis for continuous improvement.
– Utilize analytics tools to gather and analyze data related to user behavior and downloads.
– Develop and execute A/B testing for different creatives to optimize conversion rates.
– Work closely with cross-functional teams, including development, design, and QA, to ensure the effective implementation of ASO strategies.
– Manage and write appealing content for Social Media and website copy.

Requirements:
– Bachelor’s or Master’s degree in Business Administration
– Fresh to 1 year of Experience
– Basic understanding of App Store Optimization (ASO), Social media marketing, and ASO principles and strategies.
– Strong analytical and data-driven mindset with the ability to interpret and act on performance metrics.
– Effective verbal and written communication skills with the ability to convey ideas clearly.
– Familiarity with mobile technology, app development, and a quick learner of ASO tools and analytics platforms.
– Knowledge about Google Analytics, AdMob, and Google Adwords is a plus point.

Job Type: Full-time

Work Location: In person