Jr Meta Ads Executive

Meta Ads Specialist (E-commerce & Lead Generation)

Core Responsibilities

• Plan, launch, manage, and scale advertising campaigns across Meta Business Suite platforms (Facebook, Instagram, Messenger, Audience Network).
• Develop full-funnel strategies for both e-commerce sales and lead generation.
• Optimize campaigns based on ROAS, CPA, CPL, CAC, and customer lifetime value (LTV).
• Conduct audience research, segmentation, and advanced targeting.
• Implement retargeting and remarketing strategies.
• Manage advertising budgets ranging from small-scale tests to high-spend international campaigns.
• Analyze performance data and provide actionable insights to clients.

Required ExpertiseE-commerce Campaigns

• Conversion and Sales campaigns.
• Dynamic Product Ads (DPA).
• Catalog setup and management.
• Advantage+ Shopping Campaigns.
• Upsell, cross-sell, and abandoned cart retargeting.
• Experience with platforms such as Shopify, WooCommerce, and custom stores.

Lead Generation Campaigns

• Instant Forms (Lead Ads).
• Landing-page conversion campaigns.
• Webinar, appointment-booking, and consultation funnels.
• B2B and B2C lead generation.
• Lead qualification and CRM integration.

Technical Skills

• Meta Pixel setup and troubleshooting.
• Meta Conversions API implementation.
• Event tracking and attribution.
• A/B testing and split testing.
• Google Analytics 4 (GA4) analysis.
• Funnel tracking and reporting.
• UTM tracking and attribution modeling.

International Campaign Experience

• Managing campaigns across multiple countries and languages.
• Understanding regional audience behavior.
• Currency, localization, and market-specific optimization.
• Experience in markets such as North America, Europe, Australia, the Middle East, and Asia.

Performance Expectations

• Consistently improve ROAS and lower acquisition costs.
• Generate qualified leads at target CPL.
• Scale winning campaigns while maintaining profitability.
• Produce weekly and monthly performance reports with strategic recommendations.

Preferred Results-Based Metrics

• E-commerce: 3x–10x+ ROAS depending on industry and maturity.
• Lead Generation: Reduced CPL while maintaining lead quality.
• Demonstrated case studies showing successful scaling of campaigns.

Pay: Rs100,000.00 - Rs200,000.00 per month

Work Location: In person