Company: Functions Global
Location: Karachi, Bufferzone (On-site)
Experience Required: Minimum 1 Years
Job Type: Full-time
Job Description
Functions Global is looking for a dedicated Junior SEO Specialist with at least 1 years of proven experience in SEO strategy, keyword analysis, reporting, and off-page optimization. The ideal candidate should be comfortable working across multiple projects, creating SEO proposals, and delivering measurable growth for clients in Pakistan and international markets.
Key Responsibilities1. Keyword Research & Strategy
- Perform in-depth keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and others.
- Identify primary, secondary, and long-tail keywords for blogs, product pages, and service pages.
- Analyze competitors’ keyword strategies and create actionable recommendations.
2. On-Page SEO
- Optimize meta titles, meta descriptions, H1–H6 headings, URL structures, internal links, and image optimizations.
- Improve content structure and readability to boost engagement and rankings.
- Conduct SEO audits and fix on-page issues (indexing, duplicates, page speed, content gaps, etc.).
3. Off-Page SEO & Link Building
- Execute link-building strategies including guest posts, outreach, profile creation, directory submissions, niche edits, social sharing, and forums.
- Maintain a high-quality backlink profile (DA, Spam Score, link type monitoring).
- Build monthly off-page calendars and link acquisition plans.
4. Reporting & Analytics
- Prepare weekly and monthly SEO performance reports (traffic, rankings, backlinks, impressions, conversions).
- Analyze Google Search Console, Google Analytics, and third-party tracking tools to measure results.
- Present data-driven insights to the management and clients.
5. Content Coordination
- Work with writers/designers to improve SEO-friendly content.
- Suggest content ideas based on keyword gaps and trending topics.
6. Proposal Writing
- Create SEO proposals for prospective clients including timelines, deliverables, pricing structure, and strategies.
- Communicate SEO benefits to clients clearly and simply.
7. Technical SEO (Basic)
- Identify crawling and indexing issues.
- Review robots.txt, sitemap, schema markup, and Core Web Vitals.
- Coordinate with developers to resolve technical issues.
Required Skills & Qualifications
- Minimum 1 years of hands-on SEO experience.
- Strong understanding of SEO tools: Ahrefs, SEMrush, GSC, GA4, Screaming Frog, Keyword Planner.
- Knowledge of on-page, off-page, and basic technical SEO.
- Excellent English communication and report-writing skills.
- Ability to multitask and manage multiple client projects.
- Strong analytical abilities and attention to detail.
Nice-to-Have Skills
- Basic understanding of WordPress, Shopify, and Wix.
- Experience with Local SEO, map citations, and schema markup.
- Familiarity with SEO content creation.
Why Join Functions Global?
- Opportunity to work on international projects.
- Fast-growing company environment with learning opportunities.
- Supportive team culture and performance-based growth.
Job Type: Full-time
Pay: Rs20,000.00 - Rs30,000.00 per month
Experience:
Location:
- Karachi Federal B Area (Preferred)
Work Location: In person