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Company: Functions Global
Location: Karachi, Bufferzone (On-site)
Experience Required: Minimum 1 Years
Job Type: Full-time

Job Description

Functions Global is looking for a dedicated Junior SEO Specialist with at least 1 years of proven experience in SEO strategy, keyword analysis, reporting, and off-page optimization. The ideal candidate should be comfortable working across multiple projects, creating SEO proposals, and delivering measurable growth for clients in Pakistan and international markets.

Key Responsibilities1. Keyword Research & Strategy

  • Perform in-depth keyword research using tools like Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, and others.
  • Identify primary, secondary, and long-tail keywords for blogs, product pages, and service pages.
  • Analyze competitors’ keyword strategies and create actionable recommendations.

2. On-Page SEO

  • Optimize meta titles, meta descriptions, H1–H6 headings, URL structures, internal links, and image optimizations.
  • Improve content structure and readability to boost engagement and rankings.
  • Conduct SEO audits and fix on-page issues (indexing, duplicates, page speed, content gaps, etc.).

3. Off-Page SEO & Link Building

  • Execute link-building strategies including guest posts, outreach, profile creation, directory submissions, niche edits, social sharing, and forums.
  • Maintain a high-quality backlink profile (DA, Spam Score, link type monitoring).
  • Build monthly off-page calendars and link acquisition plans.

4. Reporting & Analytics

  • Prepare weekly and monthly SEO performance reports (traffic, rankings, backlinks, impressions, conversions).
  • Analyze Google Search Console, Google Analytics, and third-party tracking tools to measure results.
  • Present data-driven insights to the management and clients.

5. Content Coordination

  • Work with writers/designers to improve SEO-friendly content.
  • Suggest content ideas based on keyword gaps and trending topics.

6. Proposal Writing

  • Create SEO proposals for prospective clients including timelines, deliverables, pricing structure, and strategies.
  • Communicate SEO benefits to clients clearly and simply.

7. Technical SEO (Basic)

  • Identify crawling and indexing issues.
  • Review robots.txt, sitemap, schema markup, and Core Web Vitals.
  • Coordinate with developers to resolve technical issues.

Required Skills & Qualifications

  • Minimum 1 years of hands-on SEO experience.
  • Strong understanding of SEO tools: Ahrefs, SEMrush, GSC, GA4, Screaming Frog, Keyword Planner.
  • Knowledge of on-page, off-page, and basic technical SEO.
  • Excellent English communication and report-writing skills.
  • Ability to multitask and manage multiple client projects.
  • Strong analytical abilities and attention to detail.

Nice-to-Have Skills

  • Basic understanding of WordPress, Shopify, and Wix.
  • Experience with Local SEO, map citations, and schema markup.
  • Familiarity with SEO content creation.

Why Join Functions Global?

  • Opportunity to work on international projects.
  • Fast-growing company environment with learning opportunities.
  • Supportive team culture and performance-based growth.

Job Type: Full-time

Pay: Rs20,000.00 - Rs30,000.00 per month

Experience:

  • SEO: 1 year (Required)

Location:

  • Karachi Federal B Area (Preferred)

Work Location: In person

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