Loop is a dynamic and innovative company dedicated to providing quality &
affordable healthcare to Indians. We are committed to delivering exceptional customer
experiences through cutting-edge technology & empathetic human care. As we continue
expanding, we seek a talented JProduct Marketing Specialist to join our team.
Job Description:
We are looking for a skilled Junior Campaign Manager with expert-level proficiency in
WebEngage or MoEngage to assist in developing, implementing, and optimizing
marketing campaigns across various channels. The ideal candidate will have a strong
understanding of marketing principles, excellent analytical skills, and the ability to
collaborate effectively with cross-functional teams.
Responsibilities:
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Utilize WebEngage to create, manage, and optimize multi-channel marketing
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campaigns, including email, SMS, push notifications, in-app messaging, and
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more.
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Conduct A/B testing to optimize campaign performance and drive continuous
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improvement.
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Monitor campaign metrics and analyze data to provide insights and
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recommendations for optimization.
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Work closely with creative and content teams to ensure messaging and creative
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assets are aligned with campaign objectives and brand guidelines.
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Stay updated on industry trends and best practices to enhance campaign performance and effectiveness continually.
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Assist in generating reports and presentations to communicate campaign results
and insights to stakeholders.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
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1-2 years of experience in campaign management or digital marketing.
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Expert-level proficiency in WebEngage or MoEngage platforms.
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Strong analytical skills with the ability to interpret data and draw actionable
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insights.
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Excellent communication and collaboration skills.
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Detail-oriented with strong organizational and time management skills.
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Ability to thrive in a fast-paced, dynamic environment and manage multiple
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projects simultaneously.
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Knowledge of HTML/CSS and experience with email marketing platforms is a
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plus.
Benefits:
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Competitive salary
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Best-in-class health insurance
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Attractive leave policy
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Professional development opportunities
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Collaborative and inclusive work environment
If you are a proactive and results-driven individual with expertise in WebEngage we
encourage you to apply for this exciting opportunity. Join us in shaping the future of
Loop and making a meaningful impact in the industry.