Junior Copywriter

Junior Copywriter

Reporting into: Creative Director

Location: New York, NY

Your Role:

As a Junior Copywriter at McCann New York, you are a passionate storyteller and full of creativity. You are eager to learn and grow. You are enthusiastic about all things advertising and inspire those around you through your innovation and creativity. You partner with a Junior Art Director to bring ideas to life through beautiful storytelling. No matter the topic, format, or length, you love writing and have a healthy obsession with language and syntax. You focus on tactical briefs, bringing ideas to life in an executional way i.e. what is the headline for that travel card. Collaborating with creatives, you contribute to concepts that meet our client goals and captivate and delight audiences.

What You Do:

• Develop tactical ideas that are engaging and effective for a range of clients and categories.
• Craft high-quality writing across diverse platforms.
• Contribute to the conception and execution of content across all channels with guidance from Creative Directors
• Begin to actively hunt, concept and present proactive opportunities.
• Collaborate closely with Art Directors and Designers to create consistency between the tone and style of the copy and the visual elements that align with the brand’s voice and creative brief.
• Create copy that ensures the brand voice meets business objectives, connects to the audience demographics, and is effectively executed across all messaging.
• Proofread and assess the copy for tone, grammar, and messaging.
• Present ideas, layouts, and storyboards to the Creative Directors for approval.
• Consult with project management, account and strategy team members as needed.

What You Bring:

• Extensive knowledge of grammar.
• Ability to write in various styles for multiple formats.
• Organized with ability to manage and prioritize multiple projects across departments, teams, and clients
• Knowledge of creative trends and best practices in advertising, culture, media, and social, then integrate these insights into your concepts.
• Team player and take every advantage of learning opportunities
• A growth mindset: You embrace feedback and use it to improve your work.
• Adaptability: You understand priorities may change that impact briefs and edits.
• Bachelor’s degree or equivalent experience

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.

Salary Range:

The salary for this role is $65,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

How We Uphold McCann Values:

Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.

o We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.

Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.

o We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it’s challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.

Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.

o We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others’ accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others’ experiences and challenges.

How We Care for McCanners:

• Competitive insurance coverage, inclusive of medical, dental, and vision
• Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company’s needs and its obligations
• 80 hours of Paid Sick Time per calendar year
• 21 paid Company Holidays
• Access to Spark, a learning and skill platform for your growth and development
• 401k Retirement with 6% employer matching
• Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
• Wellness resources, including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent — and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.