Job Title: Junior Digital Marketing OfficerLocation: LahoreDepartment: MarketingJob Summary:
The Junior Digital Marketing Officer will assist in planning, executing, and monitoring digital marketing activities across multiple online platforms. The role supports brand growth, lead generation, and online visibility through social media, SEO, content creation, and analytics.
Key Responsibilities:
- Support in developing and running digital marketing campaigns (Facebook, Instagram, LinkedIn, Google Ads, etc.).
- Create, schedule, and manage social media posts and paid promotions.
- Assist in SEO tasks such as keyword research, content optimization, and improving website ranking.
- Monitor campaign performance and prepare weekly/monthly reports.
- Coordinate with designers and content creators for marketing materials.
- Handle email marketing campaigns, newsletters, and customer engagement activities.
- Manage website content updates, blog entries, and product/service information.
- Conduct competitor analysis and research on industry trends.
- Ensure brand consistency across all digital channels.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Media Sciences, Business, or relevant field.
- Basic understanding of digital marketing tools such as Meta Business Suite, Google Ads, and Google Analytics.
- Familiarity with SEO concepts and social media management.
- Creative mindset with strong communication skills.
- Ability to work under pressure and meet deadlines.
- Knowledge of Canva, Adobe tools, and MS Excel will be an advantage.
Experience:
Fresh to 1 year of experience in digital marketing or social media management.
Job Type: Full-time
Work Location: In person