Junior Digital Marketing Specialist

Job Description: Junior Digital Marketing Specialist

Position Overview

We are looking for a motivated Junior Digital Marketing Specialist with a strong interest in media buying to join our growing marketing team. The ideal candidate will support the execution and optimization of paid advertising campaigns across multiple platforms, helping drive traffic, conversions, and brand awareness. This role is perfect for someone with 0–2 years of experience who is eager to learn and grow in digital marketing, particularly in performance-driven advertising.

Key Responsibilities

• Assist in setting up, monitoring, and optimizing paid campaigns on platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other programmatic channels.
• Conduct keyword research, audience targeting, and competitor analysis to support media planning.
• Monitor daily campaign performance, analyzing KPIs such as CTR, CPC, CPM, ROAS, and conversion rates.
• Prepare regular performance reports and provide insights for campaign improvements.
• Collaborate with the creative team to ensure ads align with brand guidelines and campaign goals.
• Stay updated with digital marketing trends, media buying best practices, and new platform features.
• Assist in budget allocation and spend tracking across campaigns.

Requirements

• 1–2 years of experience in digital marketing, preferably with exposure to paid media campaigns.
• Basic understanding of media buying concepts and digital advertising platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with tools such as Google Ads Manager, Facebook Business Manager, TikTok Ads Manager, and Google Analytics is a plus.
• Detail-oriented, eager to learn, and proactive in problem-solving.

Job Type: Full-time

Pay: ﷼4,000.00 - ﷼4,500.00 per month