Junior Marketing Coordinator

Purpose of the role:

The Junior Marketing Coordinator plays a key role in digital marketing, including social media management, trend research, content planning and creation, and online advertising, community management, and influencer collaboration. S/he will work closely with our e-commerce digital marketing team to contribute to and support various digital initiatives while learning essential skills and strategies in the field.

Duties and Responsibilities:

1. Social Media Management:

- Assist in creating, scheduling, and publishing engaging content across our social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).

- Monitor social media channels for trends, engagement, and opportunities to interact with our online community.

- Collaborate with the marketing team to develop and execute social media campaigns and contests.

2. Content Planning and Trend Research:

- Conduct research on industry-related topics to contribute to blog posts, content ideation, and planning.

- Collaborate with the marketing team to research industry trends, consumer behavior, and emerging digital marketing strategies.

- Create and edit blog posts, articles, infographics, and other content to be used on our website and social media channels.

- Assist in generating ideas and developing visual concepts and content for content marketing campaigns such as images and videos, for digital marketing campaigns, blog posts, social media content, and other digital assets.

- Create and maintain a content posting calendar, ensuring regular and relevant content is scheduled for publication.

3. Content Creation and Posting:

- Assist in generating ideas and developing visual concepts and content for content marketing campaigns such as images and videos, for digital marketing campaigns, blog posts, social media content, and other digital assets.

- Contribute to content creation by writing blog posts, social media captions, and other marketing materials as needed.

- Collaborate with designers to create visuals and graphics for digital marketing campaigns.

- Schedule and post content on various digital platforms, adhering to the content calendar.

4. Community Management:

- Engage with our online community across social media platforms, working with the digital marketing team on responding to comments, messages, and inquiries in a professional and timely manner.

- Foster positive relationships with our audience by actively participating in conversations and addressing feedback or concerns.

- Monitor social media channels and industry forums for discussions, trends, and opportunities for engagement.

5. Influencer Management:

- Assist the digital marketing team in identifying potential influencers and collaborators for brand partnerships and campaigns.

- Research and compile information on influencers, including audience demographics, engagement rates, and content style.

- Support influencer outreach efforts, including communication, negotiation, and tracking of influencer collaborations.

6. Online Advertising:

- Support the execution and monitoring of online advertising campaigns (e.g., Google Ads, Facebook Ads).

- Assist in analyzing campaign performance metrics and providing insights for optimization.

7. Email Marketing:

- Aid in email marketing efforts, including crafting email content, designing templates, and managing subscriber lists.

- Assist the digital marketing team with data for monitoring email campaign performance and assist in improving open rates and click-through rates.

8. Analytics and Reporting:

- Assist the digital marketing in gathering data to analyze digital marketing performance metrics on website traffic, social media engagement, and digital marketing campaign performance.

- Assist the digital marketing team in obtaining data for creating regular reports summarizing key metrics and trends to inform marketing strategies.

- Assist in tracking and analyzing, including website traffic, social media engagement, and influencer campaign results.

- Summarize key insights and trends from data analysis to inform marketing strategies.

9. Research and Trend Analysis:

- Stay updated on digital marketing trends, emerging platforms, and best practices.

- Conduct market research and competitor analysis to provide recommendations for marketing improvements and support marketing strategies.

- Stay updated on digital marketing trends, new platforms, and best practices.

- Conduct market research and competitor analysis too.

10. Administrative Support:

- Provide administrative support to the marketing team as needed, including organizing files, scheduling meetings, and assisting with various projects.

Professional Requirements:

- Bachelor's degree/Diploma/Equivalent program in marketing, communications, digital marketing, or a related field with at least 1 year of experience.

- Strong interest in digital marketing and a desire to learn and grow in the field.

- Excellent written and verbal communication skills.

- Familiarity with social media platforms and digital marketing tools.

- Familiarity with design and visual communication tools and web-based diagramming applications (e.g. Canva, Lucidchart, Miro, Milanote).

- Basic knowledge of content creation, design, or video editing tools is beneficial.

- Analytical mindset with the ability to interpret data and generate insights.

- Proficiency in Microsoft Office (Word, Excel, PowerPoint).

- Understanding SEO principles is a bonus.

Interpersonal Requirements:

- Highly organized, detail-oriented, and able to manage multiple tasks effectively.

- Proactive, self-motivated, and eager to take on new challenges.

- Enthusiastic team player with strong interpersonal skills.

- Ability to adapt to a fast-paced and collaborative work environment.

WHAT WE BRING TO THE TABLE

• A fun friendly place to work and a great company culture to match. Did we mention we offer free lunches?
• An inclusive, collaborative community, where your voice will be heard, and you’ll have the opportunity to fuel your creative journey.
• The ability to really make a difference with your ideas – we’re a purpose driven company.
• A modern office environment designed to foster inspiration, creativity, and teamwork.
• A talented team of super smart (but humble) people.
• A culture committed to innovation, openness, humor, respect & motivation.

WHO WE ARE & WHAT WE’RE ABOUT

1. Continuous Development

At Kcal we’re all about being better than we were yesterday, so naturally we want you to develop your own greatest asset – YOU. We encourage everyone on our team to continuously learn and grow into the best version of themselves so they can feel empowered not only in their job, but in life in general. Because at the end of the day, when you win, we all win.

2. Support & Collaboration

No one does it alone and there’s nothing wrong with asking for help when it’s needed. We want everyone at Kcal to feel like they’re part of a supportive team. Because when we work together, we come up with better ideas, faster solutions, limit errors, and achieve more together.

3. Respectful Listening

At Kcal we believe respect should be nonnegotiable. And that it should go both ways in communicating and listening. We encourage open and honest communication while simultaneously doing our best to listen with the intention to understand and find common ground.

4. Trust & Accountability

Personal accountability is the best way to foster trust amongst one another. We all have responsibilities to our roles, our teams, and our customers and it’s important that we demonstrate that accountability in every task that we carry out. This ensures not only that we can deliver in our roles, but also that can excel.

5. Innovation & Creativity

Kcal thrives off innovation and creativity – they’re part of the DNA of what we do. And we strive to infuse them into every aspect of the company, from our brands to our culture, to our processes and finally to every bite of food our customers eat.

6. A Passion for Healthy Living

We walk the talk. We’re passionate about making the world a healthier place – one meal at a time! We continuously encourage healthy lifestyle choices through wholesome high-quality food, and our aim is to inspire and motivate those around us to eat well and be well.

Job Type: Full-time (5 days/week from Monday to Friday)

Job Type: Full-time

Pay: AED4,500.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Language:

• English (Required)

Location:

• Dubai (Required)