Junior Marketing Specialist – Performance, Automation & AI

Role Overview

We’re looking for a tech-first, data-driven Junior Marketing Specialist who operates like a marketing engineer. This role sits at the intersection of paid growth, marketing automation, product analytics, and AI-driven experimentation.

You will own performance execution across Meta and Google, manage attribution and lifecycle flows for a mobile app, and actively experiment with SEO, LLM optimization, and workflow automation to scale growth efficiently.

This is not a traditional entry-level marketing role. It’s designed for someone who understands how modern MarTech stacks work inside a product-based, app-driven company and wants to grow into a future-facing growth/AI marketing role.

Core Responsibilities Performance & Paid Growth

• Plan, execute, and optimize Meta Ads and Google Ads (Search, Display, Performance Max) to achieve CPA, ROAS, and LTV targets
• Continuously test creatives, audiences, landing flows, and bidding strategies
• Translate performance data into actionable insights for scale

Mobile App Growth & Attribution

• Manage AppsFlyer for attribution, deep-linking, and campaign performance tracking
• Ensure clean attribution between paid channels, app installs, and in-app events
• Work closely with product and tech teams to align tracking and growth goals

Lifecycle Marketing & Automation

• Build and manage MoEngage journeys for onboarding, retention, reactivation, and upsell
• Set up push notifications, WhatsApp, email, and in-app messaging workflows
• Use automation logic to reduce manual work and improve response speed

SEO & LLM Optimization (GEO)

• Execute technical and on-page SEO best practices
• Experiment with LLM Optimization (Generative Engine Optimization) to improve brand visibility in AI-driven search platforms (ChatGPT, Gemini, Perplexity, etc.)
• Collaborate on content strategies that work for both traditional search engines and AI models

Workflow Automation & MarTech

• Design and maintain If-This-Then-That workflows using tools like Zapier, Make, or internal APIs
• Automate lead routing, reporting, alerts, and performance dashboards
• Understand and improve data flow across the marketing stack

AI & Experimentation

• Actively test AI tools for:
• Ad creative generation
• Content ideation and optimization
• Sentiment analysis and performance insights
• Bring an AI-first mindset to solving growth and efficiency problems

Ideal Candidate Profile Experience

• 1–3 years of experience in performance marketing or growth roles
• Prior experience in a product-based company with a mobile app environment
• Hands-on execution experience with Meta Ads and Google Ads (mandatory)

Technical & MarTech Skills

• Strong working knowledge of AppsFlyer and MoEngage
• Understanding of attribution models, funnels, and lifecycle metrics
• Comfortable working with marketing automation tools and APIs
• Familiarity with SEO fundamentals and curiosity about LLM/GEO optimization

Mindset & Approach

• Techie by nature—you like understanding how things work under the hood
• Data-driven and experiment-oriented
• Comfortable working independently and owning outcomes
• Curious, fast-learning, and excited by AI and automation
• Thinks in systems, workflows, and scalable solutions

Why This Role Matters

• You’ll work in a tech-forward growth environment, not manual marketing chaos
• You’ll gain real exposure to AI-integrated marketing, not just theory
• You’ll build skills that future-proof your career in growth, product marketing, and AI strategy
• High ownership, high learning, and clear growth trajectory

Job Type: Full-time