Junior performance Marketer

About the Role:

We are seeking a skilled Performance Marketer to join our team. The ideal candidate will be responsible for planning, executing, and optimizing performance-based marketing campaigns across multiple digital channels, including Meta (Facebook/Instagram), Google Ads, and TikTok. You will focus on driving conversions, reducing cost per acquisition, and improving ROI through data-driven strategies.

Key Responsibilities:

• Develop and manage paid marketing campaigns on Meta, Google, and other platforms.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Optimize campaigns for higher conversions and lower CPA (Cost per Acquisition).
• Collaborate with the creative team to develop high-performing ad creatives and copies.
• Test new growth channels, ad formats, and targeting strategies.
• Track and report KPIs to management and recommend improvements.

Requirements:

• Minimum 1–2 years of experience in performance marketing.
• Strong understanding of Google Ads, Meta Ads Manager, and Analytics tools.
• Hands-on experience with remarketing, conversion tracking, and A/B testing.
• Excellent analytical, communication, and reporting skills.
• Knowledge of e-commerce marketing strategies is a plus.

Benefits:

• Competitive salary based on experience.
• Growth opportunities within a fast-paced digital team.
• Supportive and creative work environment.

Job Type: Full-time

Pay: Rs20,000.00 - Rs80,000.00 per month

Work Location: In person