Junior PPC Specialist (Digital Marketing)

Job Overview

We are looking for a PPC-focused Junior Digital Marketing Specialist who is passionate about performance marketing and paid advertising. The ideal candidate will be responsible for planning, executing, and optimizing Pay-Per-Click (PPC) campaigns to drive measurable results, including conversions, app installs, and ROI growth.

This role is ideal for someone who wants to build a strong career in PPC and performance marketing.

Key Responsibilities

• Plan, launch, and manage PPC campaigns on Google Ads, Meta Ads (Facebook & Instagram), and other paid platforms
• Continuously optimize PPC campaigns to improve performance metrics such as CTR, CPC, CPA, and ROAS
• Monitor daily campaign performance and make data-driven decisions to maximize ROI
• Conduct in-depth keyword research, bid strategy optimization, and audience targeting for PPC campaigns
• Manage and scale app install campaigns through paid advertising channels
• Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
• Track PPC performance using tools like Google Analytics, Firebase, and AppsFlyer
• Prepare detailed PPC performance reports (daily, weekly, monthly) with insights and recommendations
• Identify new opportunities for campaign scaling and budget optimization
• Stay updated with the latest trends, algorithm changes, and best practices in PPC advertising

Requirements

• Bachelor’s degree in Marketing, Business, IT, or a related field
• Strong understanding of PPC fundamentals and paid advertising strategies
• Hands-on experience or basic knowledge of Google Ads and Meta Ads campaign management
• Understanding of key PPC metrics (CTR, CPC, CPA, ROAS, Quality Score)
• Familiarity with conversion tracking, pixels, and analytics tools
• Strong analytical and problem-solving skills
• Good reporting and communication skills
• Ability to work under pressure and manage multiple PPC campaigns

Preferred Skills (Plus Points)

• Experience in mobile app install campaigns (PPC-based)
• Knowledge of App Store Optimization (ASO)
• Understanding of conversion rate optimization (CRO)
• Google Ads or Meta Ads certifications

Work Location: In person