Junior Product Marketer

Lahore, Pakistan

Support GTM planning and execution for new and existing products and services across all pillars
Assist in defining target audiences, messaging, positioning, and launch strategies
Help create and update product collateral, campaigns, and marketing content including email campaigns, social media posts, infographics, case studies, and whitepapers
Monitor digital marketing campaigns and suggest improvements for demand generation
Support reputation management initiatives and ensure consistent brand messaging
Conduct market and competitor research to inform marketing strategy
Collaborate with sales, marketing, and product teams to align GTM strategy with demand generation and sales enablement
Help interpret campaign metrics and provide insights for optimization
Assist in developing and maintaining content calendars and marketing timelines
Contribute ideas for creative campaigns, messaging, and positioning

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