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Key Account Manager - E-Commerce
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JOB ROLE
Key Account Manager - E Commerce
JOB ID
JRO3898
REPORTING TO
National Sales Head- E Commerce
TYPE OF ROLE
Individual Contributor Role
LOCATION
Bangalore
BU / DIVISION
Alternate Channels- E- Commerce
JOB PURPOSE
To manage set of e-commerce partners/ portals/ marketplace and achieve sales, collection & contribution targets.
KEY RESPONSIBILITIES
- Create, develop and implement the strategies, to meet the needs of the new business plans and enhance the revenue generation.
- Developing marketing plans & designs to launch new products & to assure achievement of agreed volume, market share and profit objectives.
- Identification and segregation of potential market segments, tapping of potential accounts, analyzing their requirements and execute the marketing plan.
- Managing sales & marketing operations, implementing sales promotional activities as a part of brand building and market development effort.
- Monitoring channel sales and marketing activities
- implementing effective strategies to maximize sales and accomplishment of target.
- Defining the marketing strategy for product, pricing & positioning it and executing the plan for online marketplace. Exploring potential business avenues and achieving increased business growth and initiating market development efforts.
- Implementing strategies for acquiring business through E-Commerce portals/market place. Maintain & achieve targeted bottom line for BU & increase profitability.
- Identify & appoint new vendors and develop more business from the existing ones.
- Finalize the price of new products and review that of the existing ones as per the budget periodically.
- Brand Building by using innovative ideas to create product pull (Schemes, incentives etc.).
- Monitor, analyses, and evaluate market trends, consumer behavior and competitor activity to identify market opportunities
- adjust marketing strategy and plan to meet changing markets and competitive conditions.
- Identify potential market for product penetration & introducing new models, overseeing product development and design, setting prices, launching new products and monitoring sales performance.
- To manage the entire product line life cycle from strategic planning to tactical activities and deliver all marketing activity within the agreed budget.
EDUCATIONAL QUALIFICATIONS
Graduation (any) or MBA/ PGDM (any) 2-year full time from an Institution of repute.
6+ years of experience in Consumer Durables/ FMCG/ IT/ Telecom industry with exposure to E- Commerce/ Online/ Modern Trade business.
CERTIFICATIONS
NA
PREFERRED/ ADDITIONAL REQUIREMENT
Industry Preference from Appliances, Consumer Durable, Telecom, IT, E-Commerce. Should have work in Digital Marketing.
REPORTEES
INTERNAL / EXTERNAL INTERFACE
- Marketing
- Logistics
- SCM
- Accounts
- Sales
- ABM
- Think Beyond
- Put Customers First
- Collaborate to Win
- Develop Talent
- Be the Best
- Be Agile
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