Key Accounts Executive – Devices Sales

Job Purpose:

The Key Accounts Executive is responsible for driving device sales growth across organized retail chains, independent retailers, and van sales channels . The role focuses on building strong relationships with key accounts, ensuring product availability, executing promotions, and achieving sales and distribution targets.

Key Responsibilities

Sales & Revenue Growth

• Achieve monthly and quarterly sales targets for assigned territories and key accounts.
• Drive sell-in and sell-out of devices across all retail formats.
• Identify growth opportunities and expand product penetration.

Key Account Management

• Manage relationships with major organized retailers and strategic independent stores.
• Negotiate listings, shelf space, and in-store visibility.
• Ensure compliance with agreed commercial terms.

Channel Execution (Retail & Van Sales)

• Plan and execute daily/weekly routes for independent retailers and van sales.
• Ensure optimal stock levels and product mix at each outlet.
• Support van sales team with promotions, training, and market intelligence.

Merchandising & Visibility

• Ensure proper display of devices, demo units, and POS materials.
• Monitor planogram compliance and brand presence.
• Coordinate with promoters/merchandisers where applicable.

Promotions & Activations

• Implement trade promotions, bundle offers, and product launches.
• Track promotion effectiveness and recommend improvements.

Reporting & Market Intelligence

• Submit daily and weekly sales reports.
• Monitor competitor activity, pricing, and new launches.
• Provide feedback on market trends and customer needs.

Qualifications & Experience:

• Diploma / bachelor’s degree in business, Marketing, or related field
• 2–5 years of experience in FMCG or consumer electronics sales
• Experience handling organized retail and field sales is preferred
• Valid driving license

Required Skills & Competencies:

• Strong negotiation and relationship management skills
• Excellent communication and presentation skills
• Good understanding of retail operations
• Ability to work independently in the field
• Basic analytical and reporting skills