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Key Accounts Executive - Everyday Goods Foods

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Overview

Key Accounts Executive - Everyday Goods Foods role at GMG. The incumbent is responsible for managing modern trade accounts, driving sales growth, building strong client relationships, meeting sales targets, promoting GMG's product offerings, analyzing sales performance, monitoring KPIs, generating insights for commercial decisions, and ensuring high levels of customer satisfaction within assigned modern trade accounts. This role supports GMG's expansion strategy and commitment to exceptional service in the consumer market.

Responsibilities
  • Track and report daily, weekly, and monthly sales performance against targets by channel and customer.
  • Analyze sell-in/sell-out trends, SKU contribution, and customer profitability.
  • Prepare dashboards for commercial reviews and business planning; identify risks, opportunities, and trends across product lines and regions; support annual and quarterly planning through historical data analysis.
  • Consolidate forecasts from sales, marketing, and trade marketing teams; maintain SKU-level forecast files; communicate execution priorities and activation calendars to the field force.
  • Monitor visibility KPIs, planogram compliance, and in-store promotional execution; collect field data to validate performance; align with trade marketing on POSM usage and brand compliance.
  • Track product availability and SKU-level distribution using internal and third-party data; support gap-closing actions by flagging underperforming stores or regions; analyze listing compliance to identify lost distribution opportunities.
  • Provide insights from distribution analysis to inform commercial and field planning processes; build strong customer relationships and initiate listings for new product developments or price increases.
Functional / Technical Competencies
  • Strong communication and coordination abilities with a solid grasp of FMCG in-store execution dynamics and seasonal promotional trends.
  • Familiarity with field audit and compliance tracking tools; sharp commercial mindset and meticulous attention to detail.
  • Proficiency in Excel and data visualization tools such as Power BI or Tableau for effective performance tracking and reporting.
  • Prior experience in FMCG or retail analytics; ability to interpret data and drive actionable insights across commercial functions.
Qualifications & Experience
  • Experience in FMCG or retail analytics is preferred.
Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Sales and Business Development
  • Industries: Retail

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