Launch Manager

PMP Products is a U.S.-based e-commerce company generating over $12M annually across Amazon, Walmart, and direct-to-consumer channels. We have rapidly grown into a prominent player in the online retail industry through a combination of product innovation, creative excellence, and operational discipline.

Over the past six years, PMP Products has built a strong reputation for delivering exceptional customer experiences, fast and reliable shipping, and a diverse selection of high-quality products. Leveraging advanced technology and data-driven insights, our team is transforming the way people shop online and continues to scale rapidly year after year.

About the Role

We are seeking a highly organized and results-driven Launch Manager to take full ownership of bringing new products to market — from concept validation through post-launch optimization. This role is critical to ensuring each launch is executed with speed, precision, and profitability.

As Launch Manager, you will oversee the end-to-end launch process for all new SKUs, coordinating cross-functional teams to ensure seamless execution. You will manage go-to-market roadmaps, align launch strategies with internal stakeholders, and monitor performance against key KPIs.

Key Responsibilities

• Own the 90-day launch roadmap for all new SKUs, from research handoff to post-launch review.
• Manage listing creation, including optimized titles, bullet points, A+ Content, images, and SEO keywords.
• Coordinate with PPC/Performance Marketing teams on pre-launch and Day 1 campaigns.
• Ensure cross-team alignment with inventory, logistics, finance, and creative assets.
• Conduct competitor benchmarking and pricing validation pre-launch.
• Deliver weekly launch status updates highlighting risks, blockers, and timelines.
• Monitor launch KPIs (CTR, CVR, TACoS, review velocity) and report results.
• Identify lessons learned and systematize improvements for future launches.

Qualifications

Required Skills & Experience

• 5–6+ years of experience in e-commerce product launches (Amazon preferred)
• Strong project management and cross-functional coordination skills
• Expertise in listing optimization, keyword mapping, and Amazon compliance
• Familiarity with PPC launch campaigns and demand forecasting
• Excellent English communication (written & verbal)
• Highly organized, detail-oriented, and accountable

Preferred (Bonus) Skills

• Experience with Walmart, TikTok Shop, or DTC launches
• Exposure to analytics dashboards (Helium 10, Data Dive, GA4, Looker)
• Understanding of A/B testing for creatives and pricing
• Prior experience in Latin America or Eastern Europe e-commerce markets

What Success Looks Like (First 6 Months)

• 100% of launches shipped on-time, fully optimized, and error-free
• At least 3 high-performing launches that meet or exceed revenue projections
• Consistent communication across teams with no inventory, creative, or PPC misalignment
• Documented playbooks that improve speed-to-market and launch ROI

Compensation & Benefits

Compensation

• Competitive salary based on experience and local market benchmarks (final offer discussed during interviews)

Benefits

• 100% remote-first role — work from anywhere
• Direct ownership of product launches with measurable revenue impact
• High-growth opportunities in a proven $12M+ brand
• Work closely with senior leadership and cross-functional global teams

Why Join PMP Products

• Play a central role in scaling our product pipeline
• Thrive in a data-driven, high-performance culture
• Collaborate globally and see your work directly drive brand growth
• Build systems and playbooks that define how PMP Products brings products to market

Application Process

Join us at PMP Products, a fast-growing private label e-commerce brand, and be part of our mission to deliver innovative, high-quality products that enhance everyday life.

To apply:

• Complete our structured application form: https://docs.google.com/forms/d/e/1FAIpQLSdO593c4o9VwmGLB5aWQ6W0adwXU5RSL0Me2Z6hj7Sfm6I0LQ/viewform?usp=header
• Email your Cover Letter and CV/Resume to HR@pmpproducts.com with the subject line: “Launch Manager – Your Name”

(Only candidates who complete the form will be considered; emailing your CV helps us route your profile quickly.)

Job Type: Full-time

Pay: Rs450,000.00 - Rs562,000.00 per month

Application Question(s):

• Have you personally launched on Amazon (from listing build to Day-1 PPC and 30/60/90 reviews)?
• Do you have reliable internet (≥25 Mbps) and a quiet workspace?
• How many SKUs have you launched end-to-end in the last 24 months?

Experience:

• Launch Manager: 5 years (Required)

Language:

• English (Required)

Work Location: Remote