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Lead – Adops Mobile Performance (Campaign Manager)

Uttar Tola, India

COMPANY SUMMARY:
Born in India, built for the world — Xapads is a 20-year-strong programmatic force with offices in New York, London, Dubai, Singapore, Jakarta, and more. We’re not just present in global markets — we’re making waves. With our in-house platforms like Xerxes (Mobile 1st Performance DSP), Xaprio (Mobile & Web DSP) and Unwire (CTV DSP), we empower 200+ leading brands and agency partners, including GroupM, Publicis, OMD, and Dentsu.

We help brands and advertisers unlock growth through precise targeting, fraud-free delivery, and scalable user acquisition. Backed by deep integrations with premium supply partners, OEMs, and app developers, we deliver performance with quality, scale, and speed. Recognized as a Great Place to Work for four consecutive years and ranked among the Top 100 Companies for Women, we are committed to building not just successful careers, but lasting legacies.

ABOUT THE JOB:

We are looking for a highly driven and experienced Performance Marketing Lead to own, drive, and scale our Mobile Performance campaigns across global markets. This role demands not just campaign execution expertise but also strategic leadership, cross-functional collaboration, and the ability to deliver measurable business outcomes.

Job Title: Lead – Adops Mobile Performance (Campaign Manager).

JOB RESPONSIBILITIES:

Own and lead the strategy, execution, and optimization of large-scale Mobile Performance campaigns across multiple markets.
Drive revenue growth, profitability, and client success with complete P&L responsibility for assigned accounts.
Lead execution across premium supply channels such as OEM, Programmatic, P2P Sharing Apps, Keyboard Apps, & Direct Apps.
Define, monitor, and deliver against campaign KPIs (ROAS, CPA, LTV, Fraud Hygiene, Retention).
Analyse large-scale campaign data to identify trends, uncover insights, and implement advanced optimization strategies.
Act as a trusted advisor to clients, presenting insights, recommendations, and growth opportunities at a strategic level.
Mentor, manage, and upskill a team of campaign managers, ensuring consistent delivery excellence.
Collaborate with sales, supply, data, and product teams to innovate and strengthen the performance marketing ecosystem.
Identify and onboard new supply opportunities and technologies to future-proof performance marketing capabilities.
Drive process improvements to scale operations, ensure campaign hygiene, and enhance client satisfaction.

QUALIFICATIONS & SKILLS:

8–10 years of proven experience in Mobile Performance Marketing / User Acquisition, with at least 3 years in a leadership role.
Strong expertise as Campaign Manager for User Acquisition & Re-engagement campaigns via In-App marketing.
Deep knowledge of Mobile Measurement Partners (MMPs) like AppsFlyer, Branch.io, Adjust, Kochava, and Singular.
Proven success in managing large budgets, multiple accounts, and cross-market campaigns.
Prior experience in P&L ownership, revenue growth, and client relationship management.
Strong team leadership experience — mentoring, motivating, and scaling high-performing teams.
Excellent analytical, problem-solving, and decision-making skills with a data-first approach.
Strong communication and presentation skills with the ability to influence C-level stakeholders.

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