Lead Analyst

The Senior Reporting Analyst (L35) is responsible for delivering accurate and timely media performance reporting across digital and social platforms. This role requires strong hands-on skills in Excel-based reporting, campaign pacing, performance monitoring, and producing actionable insights that help media teams optimize campaigns.

You will work across platforms such as Meta, Google Ads, DV360, TikTok, and Adobe Analytics, while leveraging Supermetrics as the primary data connector. As the organization transitions to GCP, you will increasingly work with BigQuery datasets to support reporting and automation. You will also help maintain dashboards in Looker Studio, with the flexibility to build in Tableau or Power BI when required.

Key Responsibilities

• Develop and deliver daily, weekly, and monthly Excel-based media performance reports.
• Monitor KPIs across media platforms and support campaign pacing.
• Analyze performance trends and provide optimization insights.
• Work with data from Supermetrics and BigQuery.
• Maintain dashboards in Looker Studio and support builds in Tableau / Power BI.

Qualifications

• 3–5 years in media reporting or digital analytics.
• Strong Excel proficiency.
• Experience with Meta, Google Ads, DV360, TikTok.
• Experience with Adobe Analytics or Google Analytics.
• SQL and BigQuery exposure.
• Strong communication and analytical skills.