Lead Assistant Manager

We drive business forward with data & AI.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Our expertise in transformation, AI, data science, and change management helps make businesses more efficient and effective, improve customer relationships and enhance revenue growth.

Position Title

Go-to-Market Lead Assistant Manager, Solutions & Products

Function

Growth Office - Marketing

Reports to

Go-to-Market Manager, Solutions & Products

Permanent/ Temporary

Permanent

Span of Control

Yes

Location

India

We are seeking a Lead Assistant Manager – Solutions & Product Marketing to support omni-channel marketing initiatives for our AI, Digital Solutions, and Partnerships businesses. This role will play a key part in executing go-to-market (GTM) programs, delivering integrated campaigns, and developing compelling marketing content that drives awareness, engagement, and pipeline impact.

The role centers on executional excellence – managing campaign delivery, coordinating across product, industry, and creative teams, and ensuring programs are launched on time, on brand, and with measurable results. In parallel, you will support the creation and adaptation of messaging frameworks and content assets – including solution briefs, case studies, presentations, blogs, and web copy – ensuring narratives are customer-centric, consistent, and aligned with business priorities.

About you: You are an organized and detail-oriented marketer who enjoys bringing ideas to life through execution. You have a strong foundation in campaign delivery, messaging, content creation, and project coordination, with the ability to juggle multiple priorities in a fast-paced environment. You’re proactive, adaptable, and eager to grow your expertise in product marketing, storytelling, and integrated campaign management.

Key Responsibilities:

• Campaign Execution & Delivery
  • Support the planning and execution of multi-channel campaigns (email, digital, events, partner co-marketing) with a focus on solution and product launches.
  • Manage campaign setup, QA, and execution in marketing platforms, ensuring timely and accurate delivery.
  • Partner with product, industry, and sales enablement teams to ensure campaigns reflect GTM strategy and solution priorities.
• Content & Messaging Support
  • Draft and edit marketing content including solution briefs, product overviews, case studies, and sales enablement materials.
  • Ensure accuracy, consistency, and alignment with approved messaging frameworks and solution positioning.
  • Collaborate with product marketing and creative teams to adapt content for different channels and buyer personas.
• Reporting & Optimization
  • Monitor campaign performance metrics, track KPIs, and prepare reports for stakeholders.
  • Identify opportunities for improvement in solution/product messaging resonance and campaign performance; share recommendations with the Manager and broader team.
  • Maintain campaign documentation and best practices to inform future product GTM activities.
• Project Management
  • Track deliverables, timelines, and dependencies across campaigns using project management tools.
  • Coordinate with stakeholders to ensure smooth approvals, content updates, and delivery of campaign assets.
  • Facilitate cross-functional communication between product marketing, industry marketing, and creative partners.
• GTM & Ad Hoc Support
  • Support go-to-market activities for solution and product launches, including messaging rollouts, content development, and campaign activation.
  • Help maintain repositories of product/solution marketing assets and enforce governance standards.
  • Conduct competitive research and market analysis to inform solution positioning and campaign direction.
  • Independently manage smaller projects, ad hoc BU requests, or ABM initiatives with minimal guidance.

Education Requirements

Experience

• 4+ years of experience in B2B marketing, with exposure to campaign execution, content creation, or product marketing.
• Hands-on experience with marketing automation platforms and CRMs (e.g., Marketo, HubSpot, Salesforce).
• Strong organizational and project management skills with ability to handle multiple tasks simultaneously.
• Excellent written and verbal communication skills, with attention to detail in content and messaging.
• Data-driven mindset with ability to track performance and draw actionable insights.
• Team player, eager to learn, and comfortable working in a fast-paced, matrixed environment.