Qureos

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Lead Brand manager

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Responsibilities:

  • Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
  • Develop & execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
  • Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
  • Coordinate & develop media strategies and plans based on brand and new product launch objectives.
  • Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
  • Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
  • Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
  • Excellent written and verbal communication skills in both Turkish and English. Mandatory.
  • Strong understanding of social media platforms, tools, and analytics.
  • Ability to lead a team in a fast-paced environment.
  • Creative thinker with strong problem-solving skills and attention to detail.

Job Type: Full-time

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