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Lead Brand & Visual Designer

New York, United States

Join us on our mission to empower founders and innovators to move faster, live better and access more.

FoundersCard is a premium lifestyle and business membership platform used by over 250,000 entrepreneurs, executives, and innovators around the world. Our members enjoy unparalleled access to elite travel perks, business benefits, and a curated network of like-minded leaders — all designed to accelerate their success.

We’re entering an exciting new chapter of growth and innovation, and brand is at the heart of it. As our Lead Brand & Visual Designer, you will define our brand, visual identity, and design system — and design the assets that bring them to life. This is a high-impact, hands-on role where you’ll establish brand pillars, build guidelines that scale, and deliver polished creative across our website, product, campaigns, and member communications.

If you’re a hands-on creative leader who thrives at the intersection of craft, strategy, and storytelling — and you want to design a premium lifestyle + business brand that is aspirational, desirable, and full of personality — we should talk!

What you’ll do

Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences.
Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative.
Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world.
Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards.
Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences.
Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content.
Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards.
Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations.
Flex into UX. Provide occasional support on product flows and light research to balance team capacity.
Champion creativity. Elevate brand storytelling and design culture across FoundersCard.

What we’re looking for

Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands.
Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral.
System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself.
Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website.
Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion.
Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools.
Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership.
Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users.

What’s in it for you

The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team
A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand
Direct partnership with product and marketing leadership, and visibility at the executive level
A high-impact role in a highly profitable, founder-led company with momentum and ambition
Competitive compensation: $180K–220K base salary plus bonus, 401k, and comprehensive benefits
Free lunch, snacks, and gym at our brand new office at 57th and Madison

Notes:

1. Open to full-time and contractor / freelance, please apply if you're interested in either

2. 4x per week in midtown NYC office is required

3. Please submit your portfolio and/or website including password if required

$180,000 - $220,000 a year

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