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Role Overview:


As the Category Lead for Oils, you will own the P&L and strategic growth of the Oils category within the B2B HoReCa segment. You’ll drive business outcomes through deep market understanding, supplier partnerships, sourcing excellence, assortment optimization and data-backed decision-making. This role is ideal for a category professional passionate about food commodities, supply chain dynamics and customer-centric innovation in the hospitality and foodservice industry.


Key Responsibilities


1. Category Ownership & Growth Strategy

  • Own the Category P&L – driving topline growth, margin improvement, and working capital efficiency across the Oils portfolio.
  • Develop and execute the category growth strategy in line with organizational goals and market opportunities.
  • Identify and act on category growth levers – assortment, pricing, supply chain optimization, and brand/vendor collaborations.
  • Maintain a deep understanding of the B2B Oils market – consumption trends, price movements, bulk buying patterns, and brand positioning within the HoReCa ecosystem.


2. Market Understanding & Competitive Intelligence

  • Conduct regular market and competitor analysis (brands, pack sizes, price points, and sourcing models).
  • Stay on top of commodity price fluctuations, trade policies, and regional demand trends affecting edible oils.
  • Anticipate shifts in HoReCa customer behavior and proactively adjust sourcing and assortment strategies.


3. Sourcing, Procurement & Vendor Management

  • Lead vendor sourcing and negotiations for both branded and private-label oils.
  • Build strong relationships with manufacturers, distributors and aggregators to ensure consistent supply, quality, and competitive pricing.
  • Manage stock positions and procurement planning to align with demand forecasts and price movements.
  • Drive end-to-end catalogue management – from vendor onboarding to SKU listing, pricing and pricing accuracy.


4. Assortment & Merchandising

  • Curate the optimal assortment for the HoReCa segment focusing on relevance, pack sizes and value-based pricing.
  • Collaborate with the supply chain and operations teams to ensure seamless availability and timely replenishment.


5. Promotions, Marketing & Growth Initiatives

  • Leverage data insights to plan targeted promotions, bulk deals and volume-based incentives for HoReCa customers.


6. Cross-Functional Collaboration

  • Work closely with internal teams – Supply Chain, Finance, Marketing, Growth & Analytics and Operations to deliver business objectives.
  • Set up category SOPs and best practices for pricing, inventory management, vendor engagementand catalog health.


Desired Skills & Qualifications

  • 2+ years of experience in category management, sourcing, or procurement, ideally in FMCG/B2B Food Supply or Agri Commodities.
  • Understanding of the HoReCa market and how buying behavior differs from retail consumers.
  • Proven experience managing P&L, sourcing contracts and large vendor portfolios.
  • Ability to analyze market trends and price indices to take smart stock positions and manage category risk.
  • Strong analytical and problem-solving skills with the ability to make data-backed decisions in a dynamic environment.
  • Excellent communication and negotiation skills with an ability to build long-term strategic partnerships.
  • A self-starter with high ownership, attention to detail, and the agility to thrive in a fast-paced start-up ecosystem.

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