Lead Generation Marketing Executive (Digital Marketing)

About the Role

We're looking for a Lead Generation Expert to build and scale a consistent pipeline of qualified buyer, seller, and renter leads for our real estate business. This role owns lead generation across multiple channels — paid, organic, referral, and offline — and is responsible for both the volume and the quality of leads handed to our sales team.

What You'll Do

• Design and execute multi-channel lead generation campaigns across Google Ads, Meta/Instagram, property portals (e.g. Bayut, Property Finder), and email/SMS
• Build and optimize landing pages, lead forms, and offers (e.g., free valuations, listing alerts, market reports) to maximize conversion rate
• Manage lead capture and routing through the CRM, ensuring leads are tagged, scored, and assigned to agents quickly
• Develop lead nurturing workflows (email/SMS drip campaigns, retargeting) to convert cold and warm leads into appointments and site visits
• Continuously test ad creative, targeting, copy, and offers to lower cost-per-lead (CPL) and improve lead-to-appointment conversion rates
• Partner with the sales team to gather feedback on lead quality and adjust targeting/messaging accordingly
• Explore and manage partnerships, referral programs, and co-marketing opportunities to diversify lead sources
• Track and report on key metrics: cost per lead, lead-to-showing conversion, lead-to-close conversion, channel ROI, and pipeline value
• Stay current on real estate portal algorithms, ad platform updates, and market trends affecting lead costs and buyer behavior
• Manage lead gen budget across channels, reallocating spend toward highest-performing sources

What We're Looking For

• 3+ years of experience in lead generation or performance marketing, ideally in real estate, proptech, or another high-consideration/high-ticket industry
• Hands-on experience running paid campaigns on Google Ads, Meta Ads, and real estate portals
• Strong understanding of the real estate buyer/seller journey and what drives lead quality vs. lead quantity
• Experience with CRM platforms (e.g., HubSpot, Salesforce, Follow Up Boss, or real estate-specific CRMs) and marketing automation tools
• Proven ability to reduce cost-per-lead while maintaining or improving lead quality
• Strong analytical skills — comfortable working with conversion funnels, attribution, and ROI reporting
• Excellent copywriting/messaging instincts for ads, landing pages, and nurture sequences
• Ability to work cross-functionally with sales agents/brokers to close the loop on lead quality

Nice to Have

• Experience with SEO or organic lead sources as a complement to paid channels
• Familiarity with real estate listing feeds/MLS and portal lead-routing systems
• Experience with marketing automation and lead scoring models
• Background in cold outreach or telesales coordination for lead follow-up

What Success Looks Like

• Consistent, predictable flow of qualified leads that hits monthly/quarterly targets
• Reduced cost-per-lead and cost-per-appointment over time
• Improved lead-to-appointment and lead-to-close conversion rates
• Clear, reliable reporting connecting marketing spend to pipeline and closed deals

Compensation & Benefits

Service: Fees

Interested person please call us on the numbers below or email us.

Contact Number:-+971 566663958, +971 43529780

Email: casperpropertiesdxb@gmail.com

Work Location: In person

Pay: AED4,000.00 - AED6,000.00 per month

Work Location: In person