Lead Generation Specialist (Upwork)

Reports To: Team Lead – Upwork Division
Location: On-Site | Johar Town, Lahore
Compensation: PKR 50,000 – 100,000/month (based on experience)

Role Overview

We are seeking a skilled and ambitious Lead Generation Specialist on Upwork (BDE) with proven expertise in Upwork lead generation for website design, development, and full-stack web applications.

The ideal candidate will identify qualified opportunities, craft persuasive proposals, and maintain consistent communication with potential clients. You’ll work under a Team Lead while managing your own daily bidding pipeline with full ownership and accountability.

This is an on-site role in Johar Town, Lahore — ideal for candidates who thrive in a performance-driven environment and understand how to convert Up-work activity into tangible business growth.

Key Responsibilities

• Identify and bid on Upwork projects related to web design, web development, and full-stack applications.
• Write custom, high-conversion proposals tailored to client requirements.
• Maintain structured lead generation and follow-up processes using Trello or Asana.
• Collaborate with the Team Lead to refine bidding strategies, proposal templates, and pricing models.
• Conduct timely follow-ups with potential clients and ensure handoff to the sales closer when needed.
• Achieve the monthly target of 60 qualified leads per profile.
• Maintain accurate records of bids, conversations, and progress via Slack, Trello, and Asana.
• Provide weekly performance reports covering lead quality, response rates, and conversions.

Key Performance Indicators (KPIs)

• 60 qualified leads per month per profile.
• Improved proposal response and conversion rates.
• Timely and consistent follow-ups.
• Quality and relevance of sourced leads.
• Accuracy and completeness of reporting.

Required Skills & Experience

• 2–3 years of proven experience in Upwork bidding and lead generation for web or app development.
• Demonstrated success meeting lead generation or revenue targets within the past 3 months.
• Strong knowledge of Upwork algorithms, bidding psychology, and client engagement tactics.
• Must be able to read, write, listen, speak, and understand English fluently.
• Excellent communication, proposal writing, and analytical skills.
• Ability to work independently while reporting effectively to the Team Lead.
• Proficiency with Slack, Trello, and Asana.
• Flexibility to operate across UK, USA, and Middle East time zones.

Preferred Qualifications

• Experience managing both new and $10K+ earned Upwork profiles.
• Understanding of web design, development, and full-stack project sales cycles.
• Self-motivated, detail-oriented, and results-driven personality.

Job Type: Full-time

Pay: Rs50,000.00 - Rs100,000.00 per month

Work Location: In person