Lead - Performance Marketing View Jobs

About the Role

Swiggy Scenes is building India& most engaging creator-led content and commerce ecosystem. We are looking for a Performance Marketing Manager who can drive growth for Scenes through

data-driven optimisation, creator-led ads, and experimentation across social and search channels.

Key Responsibilities

1. Paid Media Strategy & Execution

• Plan, execute and optimize paid campaigns across Meta, YouTube, Google, and emerging platforms.
• Drive traffic, installs, views, and engagement for Scenes content.
• Manage creator-driven ads (Spark ads, whitelisting, boosted content).

2. Performance Tracking & Analytics

• Own metrics: CAC, CPI, CPV, CTR, ROAS, funnel conversions.
• Analyse performance, run attribution checks via AppsFlyer.
• Build weekly/monthly dashboards.

3. Budget & Growth Planning

• Manage monthly budgets, forecast growth, and optimise spends.
• Scale high-performing campaigns.

4. Collaboration with Creator & Content Teams

• Align creator formats with ad objectives.
• Work with creators/agencies for performance-friendly scripts and cuts.
• Ensure clean tagging, pixel integration, and event tracking.

5. Experimentation & Market Intelligence

• Run A/B tests across creatives, audiences, formats.
• Stay updated on platform trends and new ad formats.
• Explore creator-commerce, live shopping, and content-led growth.

Requirements

• 2–4 years of experience in Performance Marketing (preferably with consumer apps, creator-led brands, or content platforms).
• Strong hands-on experience with Meta Ads Manager + Google Ads.
• Excellent understanding of performance metrics (CAC, CPV, ROAS, LTV) and attribution models.
• Ability to thrive in a fast-paced environment.
• Solid grasp of social trends, creator formats, and content behaviour.
• Experience with mobile app growth and MMPs (AppsFlyer/Adjust).
• Experience with creator-led ads: Spark ads, whitelisting, boosted content.
• Strong creative optimisation skills (hooks, thumbnails, first 3 seconds).
• Understanding of Reels/Shorts platform behaviour.
• Strong cross-functional coordination.
• Familiarity with ad policies and compliance.
• Self-starter with high ownership.

Nice-to-Have

• Experience with influencer-performance or affiliate marketing.
• Exposure to live shopping or creator-commerce.
• Knowledge of marketing automation tools (CleverTap/MoEngage).
• Comfort with funnels, cohorts, and LTV insights.