Lead Sales & Marketing Offline

• Job Purpose
  
  

The Sales & Marketing Lead – Offline Channel will be responsible for developing and managing Kosala’s offline sales and marketing ecosystem across retail stores, exhibitions, shop-in-shop formats, and institutional/B2B channels. This role combines strategic planning, brand building, and hands-on execution to establish Kosala as a leading premium artisanal brand with strong social impact.

• Key Result Areas/Accountabilities:
  
  

Key Result Areas/Accountabilities

Supporting Actions

Sales & Channel Development

• Develop and execute strategies for offline sales channels – retail, exhibitions, shop-in-shops, and institutional/B2B partnerships.
• Build and nurture relationships with premium segment retailers, corporate buyers, and artisan market networks.
• Identify and expand new market opportunities for premium Kosa silk products.
• Achieve sales targets while upholding the brand’s ethical and sustainable principles.
  
  

Marketing & Brand Promotion

• Plan and lead offline marketing initiatives to enhance visibility and brand recall.
• Curate exhibition participation, pop-ups, and retail experiences aligned with Kosala’s brand story.
• Work closely with the design and communications teams on visual merchandising, product presentation, and storytelling.
  
  

Team & Operations Management

• Lead and mentor a small marketing and sales operations team to ensure seamless execution.
• Oversee inventory management, pricing, and logistics for offline channels.
• Gather customer feedback and insights to guide product and marketing strategies.
  
  

Reporting & Insights

• Track performance metrics across channels and provide regular business reports.
• Monitor market trends and competitor activities to support business decisions.