Leads Generation & Marketing Executive (SaaS products)

Key Responsibilities:

• Plan and execute SaaS product marketing campaigns, ensuring effective positioning and lead conversion.
• Manage and optimize ZOHO Campaigns for email marketing, lead nurturing, segmentation, and performance tracking.
• Generate qualified leads through email marketing, LinkedIn outreach, cold calling, and other digital channels.
• Conduct follow-up calls with international prospects, qualify opportunities, and move leads through the sales funnel.
• Identify and approach new clients across target markets to expand the company’s global footprint.
• Maintain and manage the sales pipeline within CRM (ZOHO), ensuring accurate tracking and timely follow-ups.
• Coordinate with the sales team to schedule product demos and support proposal development.
• Analyze campaign performance metrics and provide insights to improve conversion rates and ROI.
• Stay updated on SaaS industry trends, competitor activities, and emerging market opportunities.

Required Qualifications & Experience:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Minimum 2–3 years of proven experience in SaaS product marketing and lead generation.
• Hands-on experience working with ZOHO Campaigns and CRM.
• Demonstrated experience in conducting follow-up calls with international clients/prospects.
• Strong understanding of B2B SaaS sales funnels and digital marketing strategies.
• Excellent verbal and written communication skills in English.
• Ability to identify new client opportunities and convert leads into business.
• Self-driven, target-oriented, and capable of working independently in a fast-paced environment.

Pay: From Rs70,000.00 per month

Work Location: In person